How technology enables companies to connect with customers
People often ask me, how do you stay on top of the industry news so well? My answer? I listen. One of the ways I get smarter about the field I cover is to listen to podcasts while driving, at gym, or going for a … Continue readingPodcasts: Marketing Voices and For Immediate Release
My living Grandmother won’t read this post, unless my mom prints it out for her and hands it to her in person –actually a common practice in my family. A few weeks ago, I had a phone conversation with Grandma, we talked of politics, and … Continue readingGrandmas, Newspapers, and the Internet
I was pleased to see Frank Eliason (he just launched his blog) from Comcast cares join us at Forrester ‘s Consumer Forum this week. In fact, I talked to many of the world’s largest brands about social media marketing during my 1 on 1 sessions … Continue readingWhy does Comcast care about Twitter? (Video)
I’m pleased to let you know that this year’s Groundswell awards were presented yesterday by Josh Bernoff at our conference in Dallas. I was one of the final judges, although Josh and Zach Hofer-Shall were instrumental in sorting through over 150 submissions. Congrats to: Winners … Continue readingGroundswell Awards Now Announced
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Oct 29, 2008
Although I don’t have any kids of my own yet, but I’m sure my kids won’t know what a firewall is when they reach the workplace. Why? firewalls, the enterprise security that maintains security between employees and the public on your intranet are going to … Continue readingLinkedIn’s Applications Further Moves the Intranet Away from the Firewall
Every wanted to know who was behind those 140 characters? Now you can. this 2 minute video you can hear 50 people shout out their twitter handles at last night’s Dallas tweetup. What’s a Tweetup? A group of social media enthusiasts who want to connect … Continue readingVideo: Shoutouts from the Dallas Tweetup
I’m in Dallas Texas right now, perhaps the most opposite place thank Toyko where I’ve been the last week, and have been avidly sharing my observations via Twitter, the following are some of these observations, as well as a bit more context beyond 140 characters. … Continue readingCultural and Social Media Observations From Japan
Intel is known for trying out a variety of social media efforts, for better or for worse. They experiment, and continue to learn and iterate, I give them continual credit and reference them in presentations. One particular activity of note is what I learned from … Continue readingIntel’s Community Marketing: Fishing Where The Fish Are
Wave report to segment market leaders in a crowded industry I’m over the hump of this laborious research project to determine which of the 90 community platform vendors are enterprise worthy for Fortune 5000 interactive marketers. Enterprise brands seek ‘Community Solution Partner’ I firmly believe … Continue readingStatus: Forrester Wave Report for Community Platforms, Analysis Process (Part 3/4)
