Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view.   My career mission?  To cut out the hype and help companies make sense of what to do. For those fraught with information overload, this definitive matrix distills what matters. Situation:  New Contender Shakes Up Industry Google has entered the social networking play with “Buzz”, and by the look of it, this time it’s for real.  There’s a lot of market confusion on how they could stack up, so here’s my take.  Let’s cut the noise and get to the heart of it with a comparison matrix … Continue readingWeb Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Social Search: Customers Influence Search Results Over Brands

This post was collaboratively written on a wiki by Charlene Li, (cross posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams.  Also, Facebook, offers up public status updates to be searched and served up to Microsoft’s Bing.  This trend towards micro media requires companies to pay attention to the real time and social web for marketing, support, and competitive strategies.  There are several impacts to the ecosystem, here’s what you should know: Deal Fills In Technology and Relationship Gaps for Twitter. … Continue readingSocial Search: Customers Influence Search Results Over Brands

Revealing Google’s Stealth Social Network Play

This post was collaboratively written on a wiki by Charlene Li, (who’s cross-posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Google has quietly been launching a social network right under our own chins. No, it’s not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching their own version of a Twitter. Instead they’ve been releasing small bits of social networking features, little by little. Previously, we’ve made the case that email is already the largest social network, however Google’s plans go beyond Gmail. First, let’s define … Continue readingRevealing Google’s Stealth Social Network Play

Interlaced: Email and Social Networks

Despite Having 300 Million Members, Facebook is Not The Largest Social Network In my opinion, online social networks have three distinguishing features:  1) They have profiles that enable people to express their identity 2) Ability for people to connect to these profiles 3) To be successful, there’s a greater value created by a group of people sharing than as individuals who do not. This week, Facebook announced it has ballooned to 300 million users, far more than MySpace and certainly Twitter.  Yet, I want to assert that Facebook isn’t the largest social network, email is (we’ve talked about this before).  Recent numbers from Microsoft showed that the number of active users (although the definition of ‘active’ isn’t explained) exceeds 375 million … Continue readingInterlaced: Email and Social Networks

Help! My Boss Wants To Be My Friend On Facebook

“Help! My boss wants to be my my friend on Facebook” was exactly the text message I received from someone close to me early last week. Career Limiting Move or A Platform To Build A Great Relationship? This young member of the Gen Y generation recently joined the workforce –and was experiencing the pain as personal and professional lives collide.  While some may laugh at the notion, first understand that Generation Y may share their most intimate of details on Facebook, from what they love and hate, who they love and hate, photos from last Saturday night to where they’re going tonight –it’s more of an online diary. Don’t scoff at this situation, on this Web Strategy Blog we discuss … Continue readingHelp! My Boss Wants To Be My Friend On Facebook

Requested Recommendations on Social Networks: Why I Won’t Do It

“Looking at LinkedIn Recommendations, They are Puffery” I’m currently doing research on what skills marketers are looking for in their social media team, and interviewed one hiring manager yesterday. She told me she didn’t value the references on LinkedIn and told me that “Looking at LinkedIn recommendations, they are puffery”. Instead she was looking for examples of work experience, eagerness to do the job, and of course ability. I agree with her, when I see recommendations on LinkedIn, my alarm goes off, I know most are not objective. Why These Reccomendations May Not Be Trusted From time to time, former colleagues ask me to be their reference –or even do recommendations (online references or testimonials) for them on social sites, … Continue readingRequested Recommendations on Social Networks: Why I Won’t Do It

Weekly Digest of the Social Networking Space: May 11, 2009

    I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary Been … Continue readingWeekly Digest of the Social Networking Space: May 11, 2009

Weekly Digest of the Social Networking Space: May 2, 2009

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary Busy week, yet … Continue readingWeekly Digest of the Social Networking Space: May 2, 2009

Weekly Digest of the Social Networking Space: April 26, 2009

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary For once, this … Continue readingWeekly Digest of the Social Networking Space: April 26, 2009