Coping With Twitter’s Unfollow Bug

I originally posted this on Techcrunch, and cross-posted here on the Web Strategy blog. If you’re like me, you may have noticed that Twitter may be arbitrarily, randomly, and haphazardly, unfollowing people you fully intended to follow. Similarly, if you’ve ever noticed your friends and contacts unfollowed you, it may have caused a sense of confusion, dread, or self-insecurity. Before one spirals into a series of apologies or deep-depression, it’s likely not your fault, (whew!). What’s causing this? I’m not sure, so I asked my proper contacts at Twitter who responded “This is a bug, and our team is working to fix it.” They also sent me a link to their support FAQ, which indicates the known issue. I’ll leave … Continue readingCoping With Twitter’s Unfollow Bug

Witnessing Half a Decade on Twitter

This Monday, I’ll have spent five years on the microblogging service Twitter. Exactly how much of a commitment is that? Let’s do some crude math: starting with the baseline of 30,000 published tweets, (about 13 a day), I estimate this to be equivalent to writing about 4-8 books. In aggregate, that seems like a lot, but when one publishes on this micromedia network it’s hard to even fathom how it could add up. To share how I got into this journey, let’s go way back to when I worked at PodTech, a fledgling social media network that pooted out. I did however work with some of the best in the industry, and I recall my colleague Robert Scoble coming by … Continue readingWitnessing Half a Decade on Twitter

Infographics are Useful –But They Must Evolve

Infographics. I love them. Nothing tells a story better than using colorful, easy-to-read illustrations that couple important data points that justify the meaning. In fact, over a year ago, I said that “Infographics are the new white papers. Our media consumption diet has shifted from steaks to shish kabob“. Infographics are becoming the norm –the medium is at risk to get saturated Yet lately, I’ve started to see this once early adopter medium get saturated. We’re starting to see infographics for every topic, and I’m getting infographics sent to me as part of press releases, or you can create infographics out of your resume on demand. Heck, there’s even an infographic for infographics on HuffPo and a different one on … Continue readingInfographics are Useful –But They Must Evolve

First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry.  Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which tweets will appear measured by Twitter’s new metric called “resonance” which factors in behaviors like the retweet, at, hash, avatar clicks. Brands can now purchase CPM based ads to promote these popular tweets at the top of a Twitter search term –even in categories they aren’t well known in, influencing awareness.  Marketers beware: unlike … Continue readingFirst Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

Social Search: Customers Influence Search Results Over Brands

This post was collaboratively written on a wiki by Charlene Li, (cross posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams.  Also, Facebook, offers up public status updates to be searched and served up to Microsoft’s Bing.  This trend towards micro media requires companies to pay attention to the real time and social web for marketing, support, and competitive strategies.  There are several impacts to the ecosystem, here’s what you should know: Deal Fills In Technology and Relationship Gaps for Twitter. … Continue readingSocial Search: Customers Influence Search Results Over Brands

Twitterville: A Desktop Reference for the Social Strategist

Shel, a contemporary, a friend, a mentor,  knocks it out of the park yet again with this follow-up book on the next set of smaller faster tools: microblogs.  Twitterville is a collection of stories that tell how the protagonist overcomes challenges from organizations, cultures, or crises. One of the challenges of writing a technology book is that  the tools and technologies change faster than the ink can dry.  Shel Israel’s Twitterville overcame this challenge with ease, as he focused not on just the tools, but instead the stories about how people were connecting to each other –not just a focus on the technologies.  I noticed the same crafted stories in his first book Naked Conversations, which focused on the impacts … Continue readingTwitterville: A Desktop Reference for the Social Strategist

From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles

Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown.  This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a few weeks ago. There are different purposes for different needs, so my standard breakdown is designed for you to weigh out the pros and cons as you make your decision. From Corporate to Personal: The Four Types of Twitter Profiles 1) Pure Corporate Brand 100% corporate branded with primarly corporate related content. These accounts, which are often sporting the proper brand name of a company are used often to provide corporate news, deals, and support. … Continue readingFrom Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles

Breakdown: 4 Ways Brands Are Earning –and Buying– Followers on Twitter

Update: July 6th, I added a 4th way, as I recently met a developer this weekend who showed me the scripts he created to quickly auto follow thousands of folks. Companies who don’t have iconic brands with millions of adoring fans, often have to resort to other ways to get the attention of the market.  This isn’t evil, nor is it uncommon, it’s just business, and was here before the web, and will be afterwards.  Don’t get mad or emotional about it, let’s break it down to understand how it’s going to work, if you’re a concerned user, use this post to figure out how to beat it.  If you’re a marketer, figure out what works –and throw away what … Continue readingBreakdown: 4 Ways Brands Are Earning –and Buying– Followers on Twitter

What Brands Want From A Twitter Client

After chatting with Loic today of Seesmic, we discussed what brands may want from Twitter.  It’s true, I’m getting more client calls from the world’s top brands about how to use tools like Twitter as a collective team. Based upon my discussions with them, here’s what I see are some key needs in: What Brands Want In a Twitter Client: Listening: Ability to quickly scan what is being said about the brand, products, services, employees and competitors. Although difficult expect sentiment tools to appear that help brands with thousands of mentions manage the discussion. Ability to understand who is saying what, and understand their influence. Management: Manage multiple accounts (Dell has about 35 seperate accounts) from a central team. Enable … Continue readingWhat Brands Want From A Twitter Client

7 Questions Some Brands Are Asking About Twitter

This by no means represents all brands, but just some brands, perhaps those that are a bit more sophisticated. Last Friday I had a conversation with a manufacturing firm that had some relativily sophisticated questions about how they will prepare their plan around Twitter. This was a nice break from the “why does Twitter matter” questions I usually get, as they were thinking through a plan. Here’s some of the excellent questions this organization, and a handful of others brands are starting to ask: Should we create multiple accounts for different divisions? How should we name them?  How should the content be different? Is it ok to just tweet out news on our main corporate account? Or should we be … Continue reading7 Questions Some Brands Are Asking About Twitter