How Motrin Should Respond To The Groundswell
A few weeks ago, the Motrin Moms kerfuffle blew up and I tracked it by the numbers just a few days after the explosion. Nearly three weeks later, it’s time to revisit the incident to see what’s happened. [Brands that get punk’d by social media have an opportunity to quickly respond and enable the groundswell to pirouette the energy towards a positive direction] Running the numbers you can see interest has piqued for Motrin: People are curious: Google insights indicates a spike in searches for the term “Motrin”. There’s more interest in Motrin than other competitors: comparing terms “Motrin” to “Tylenol” and “Ibprofen” other brands in the space, there’s a peak that outperforms the market. Alexa, a third party traffic … Continue readingHow Motrin Should Respond To The Groundswell