A few weeks ago, the Motrin Moms kerfuffle blew up and I tracked it by the numbers just a few days after the explosion. Nearly three weeks later, it’s time to revisit the incident to see what’s happened. [Brands that get punk’d by social media … Continue readingHow Motrin Should Respond To The Groundswell
If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first … Continue readingThe Motrin Moms Backlash by the Numbers
I’m pleased to let you know that this year’s Groundswell awards were presented yesterday by Josh Bernoff at our conference in Dallas. I was one of the final judges, although Josh and Zach Hofer-Shall were instrumental in sorting through over 150 submissions. Congrats to: Winners … Continue readingGroundswell Awards Now Announced
Despite’s Wired’s opinion piece that blogging is waning (they cite no data), perhaps some of the most important data for this year is this recently released Social Technographic Data from colleague Josh Bernoff showing an increase in adoption in United States of Social Technographics from … Continue reading2007 to 2008 Social Technographic Data Indicates Increase In Adoption
Celebrating the hard work that companies invest in social media efforts is not only a way to feel good about our accomplishments, but also a way to learn from the successes of others. The following list of social media awards gives agencies, brands, vendors, and … Continue readingList of Social Media Marketing Awards
When Josh and Charlene (I affectionately call them ‘Jarlene’) asked me to donate some of my schwag, I had no idea my Flip Camera given to me from MySpace was going to be ground into a pile of dust (he now owes me a new … Continue readingVideo: Groundswell on Will it Blend
Left Image: Josh Bernoff, on his Keynote Presentation at Forrester’s Consumer Forum 07, demonstrates a “Judo throw” –a metaphor of deflecting negative brand attacks into momentum for your energy, although they sustained a few bruised ribs, I often think of Dell (previous Groundswell Award winner) … Continue readingWill you submit to the Groundswell Awards?
A rather sad paradox, where fear has overtaken an opportunity to improve relationships with patients and clients. While this may not hold true for every pharmaceutical company, I recently met one who had banned it’s employees from monitoring blogs, social media and the online conversation. … Continue readingTroubled, Some Pharmaceuticals Turn a Blind Eye to the Blogosphere
A new form of the Groundswell has appeared. What’s the Groundswell? We define it as a movement where individuals get what they need from each other, rather from existing institutions. The following hits home so hard for me, as I cover Social Computing as an … Continue readingDangers and Opportunities of the Crowdsourced Company
Every once in a while, I spur on an interactive game on Twitter. A few weeks ago, I held a Jeapardy game, and one lucky winner received a Groundswell book. Today, I held a game, where encouraging twitter members to submit interesting facts about brands. … Continue readingTwitter Game: Parents of Brands
