8 Brands Using the Collaborative Economy to Market with the Crowd
It pays to share, as the crowd shares your brand for you. Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this is the Collaborative Economy. Just as social media enabled people to create media and then share media, in this next phase, the Collaborative Economy enables people to create their own physical goods as well as share their existing physical goods. In both of these examples, they are using digital technologies to make the sharing happen. This following honeycomb graphic of the Collaborative Economy clearly illustrates the many different industries that are being impacted. View full-size … Continue reading8 Brands Using the Collaborative Economy to Market with the Crowd