Interns are an important part of the team, you’ll be more successful with them –but should not be the core business leader — supplement with seasoned business managers. I remember being a bright eyed intern during college at Silicon Valley’s premiere web startup Exodus Communication. … Continue readingHow to Use Interns In Your Social Programs
I’m wrapping up my report on “How companies should organize for social media” in a few weeks, and collaborating on a report with Zach Hofer-Shall (a digital device aficionado) on a “Comprehensive community checklist” and am going to start work on a research report exploring … Continue readingSeeking Case Studies of How Brands Reach Gen X Using Social Media
To best see what’s coming next, it’s helpful to examine the next generation workforce. Right about now it’s spring break, and that means that some students finally have enough time to shake off the late night party buzz and think about their careers. I know … Continue readingA Dialog about the Future for Students and Employers: The Upcoming Social Workforce
Above: The Social Technographics of Baby Boomers. Need to understand more about technographic ladder? read this handy key. I recently published a report on how baby boomers use social technologies based on our social techngraphics research. While my parents aren’t yet on Facebook, you’d be … Continue readingHow Baby Boomers Use Social Media
My living Grandmother won’t read this post, unless my mom prints it out for her and hands it to her in person –actually a common practice in my family. A few weeks ago, I had a phone conversation with Grandma, we talked of politics, and … Continue readingGrandmas, Newspapers, and the Internet
Sixth graders, are just 10 years from the workforce, I wonder if we’ll be ready. I’m now in Dallas, about to speak to 250 marketers (then do workshops) who all work for a company that’s about to ramp up their social marketing activities and put … Continue readingThe Sixth Graders
In this left picture of Ryan and Teresa Valdez Klein, I upload photos (GPS tagged with location and time) in real time from my mobile phone using Shozu, and share it with my network on Flickr, Twitter, Friendfeed, Facebook, and now my blog. Like some … Continue readingFuture of Photos: Doubles, Glossy, Matte, or JPEG?
I’m doing research around how different ages using social networks, communities, and virtual worlds by age, and will compile this list as it grows. I’m looking for established community sites that are mature enough to work with brands. There is already so much coverage on … Continue readingList of Communities, Virtual Worlds, and Social Networks for Youth, Boomers, Retired, and Beyond