Category: White Label Social Network

Categories: Community Marketing, Social CRM, Support, White Label Social Network Posted on September 15, 2009October 12, 2009

Jive and Radian6 Partner: Great For Business, But Could Fragment IT Systems

Left Image: Companies can monitor and manage the discussions in their marketplace, screenshot of Jive Market Engagement This post was collaboratively written on a wiki with my colleague R “Ray” Wang who focuses on enterprise strategies such as CRM. My focus is on customer strategy which encompasses social technologies. Together, we’re covering convergence of the emerging and incumbent technology systems, he’s cross-posted on his own blog. Summary: Jive Offers Brand Monitoring Using Radian6 –Empowering Companies To Quickly Respond Jive Software made an announcement that they’re now incorporating listening service Radian 6 into their community platform suite, they dub it Jive Market Engagement. This gives internal teams that manage brands, topics, or influencers to discuss, manage, and assign tasks to follow … Continue readingJive and Radian6 Partner: Great For Business, But Could Fragment IT Systems

by jeremiah_owyang 36 Comments

Categories: White Label Social Network Posted on March 16, 2009March 17, 2009

Expect Changes at Mzinga

Mzinga is one of the companies that I closely watch, in fact, they were in my recent Wave, which was started last summer, and performed well. I’ve been hearing from multiple sources in a variety of folks that Mzinga is undergoing some changes. With the recent layoffs a few months ago, to apparently voluntary leave of the CMO this week, there are a lot of questions I have to ask. Today alone, I’ve received over four direct messages or emails from individuals suggesting there is some difficulties. I’m being vague on purpose, as I’m not going to start rumors and I’m not going to speculate without first talking to the company. Mzinga responded to my queries in public on Twitter, … Continue readingExpect Changes at Mzinga

by jeremiah_owyang 103 Comments

Categories: Social Media, Web Marketing, White Label Social Network Posted on January 15, 2009January 15, 2009

The Unrecognizable Taglines of the Community Platform Space

Over the last year I’ve been trained to make my points not just with opinion but with data, so I’ve done just that with this experiment. In a crowded market (esp if you’ve 100 competitors) having an at-par product isn’t enough. Strategic market will out position your competitors and make sure you’re considered and then preferred over others. Sure some strong brands like GM don’t need a tagline, but others that have ingrained “just do it.” are now part of culture. In a few short days I created, fielded and collected data from a small survey set of folks that read my blog and are connected to me on twitter, the results are below. Data: Tag Line Recognition, all respondents … Continue readingThe Unrecognizable Taglines of the Community Platform Space

by jeremiah_owyang 30 Comments

Categories: White Label Social Network Posted on January 13, 2009January 16, 2009

Quiz: Can you Identify the Taglines of Community Platforms?

After a recent discussion with the CMO of one of these vendors (I’ll tell you later who it is, newly minted CMO of Lithium Sanjay has revealed himself in the comments) we both were discussing the different taglines for the vendors in the wave, and how they are similar and different in a very crowded market. Let’s prove it by taking it to the market. Take this quick quiz: Can you Identify the Taglines of Community Platforms? The quiz is now closed and the results are now live Take this quiz and see if you can identify the taglines of the different vendors, once you complete the quiz, a link will be provided where you can see the answers. I’ll … Continue readingQuiz: Can you Identify the Taglines of Community Platforms?

by jeremiah_owyang 11 Comments

Categories: Analyst, Forrester, White Label Social Network Posted on January 9, 2009February 17, 2009

Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)

Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below, as with all of our reports, we stand by our products. Communities are a powerful way for businesses to grow Used correctly, communities can impact the top and bottom line of company’s financials: from brands encouraging customers to self-support each other (reducing costs), to spreading word of mouth to each other (efficient marketing and increased sales) to crowd sourcing innovation (streamlining R&D) communities matter more than ever –especially during a recession. What you must do before you select a vendor Many of our clients follow the POST methdology, which is a framework for them to … Continue readingForrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)

by jeremiah_owyang 98 Comments

Categories: Social Networking, White Label Social Network Posted on January 7, 2009February 25, 2009

Cisco launches Community Platform “EOS” and aims at Media Industry

Cisco launches “Entertainment Operating System” (EOS) I spent the day with Cisco’s Eos team a few weeks ago in their shiny SF offices, and learned a great deal about their SaaS platform and intentions to provide a community platform to the media industry, much of my conversation is still under NDA, although they’ve already gone public with this announcement from CNET and WSJ. This project, while we certainly had our suspicions was kept very quiet, and even Cisco’s social media teams I’ve spoken to weren’t fully aware of the project. Stemming from Community Experience at Five Across In Feb 2007 (yes way back then) Cisco acquired community platform Five Across, and has since integrated the team with this media solutions … Continue readingCisco launches Community Platform “EOS” and aims at Media Industry

by jeremiah_owyang 28 Comments

Categories: Community Marketing, White Label Social Network Posted on November 2, 2008November 2, 2008

Untapped Community Platform Business Models

Given the state of the economy, monetization is at top of mind for this blooming social media industry, in fact, we’re not seeing a tremendous amount of it. I can see some entry level opportunities for community platforms, here’s some quick ideas that have been churning in my mind, I release them here in public and maybe someone will make something of it: Hook then offer premium services Like Yammer, create an easy to create community tool that allows any person in a company to quickly setup an enterprise class social network and start collaborating –sans the sales folks. Let it be rebrandable, but with features perhaps more robust than Ning or Yahoo groups, that tie into company confirmed email … Continue readingUntapped Community Platform Business Models

by jeremiah_owyang 17 Comments

Categories: Analyst, Forrester, White Label Social Network Posted on October 24, 2008January 9, 2009

Status: Forrester Wave Report for Community Platforms, Analysis Process (Part 3/4)

Wave report to segment market leaders in a crowded industry I’m over the hump of this laborious research project to determine which of the 90 community platform vendors are enterprise worthy for Fortune 5000 interactive marketers. Enterprise brands seek ‘Community Solution Partner’ I firmly believe that technology is a commodity, that’s why there are 90 vendors in this crowded space. Brands have indicated that success is only 20% technology, and the majority is 80% is a combination of internal changes, services, and support. One thing I heavily stressed in my research, isn’t a focus so much on the technology, but instead how the vendors could truly be ‘community solution partners’ to their clients. A true solution partner understands the business … Continue readingStatus: Forrester Wave Report for Community Platforms, Analysis Process (Part 3/4)

by jeremiah_owyang 11 Comments

Categories: White Label Social Network Posted on October 16, 2008October 16, 2008

Convocation

by jeremiah_owyang 8 Comments

Categories: Social Networking, Web Tools, White Label Social Network Posted on September 16, 2008September 16, 2008

Now nearly any website can now be “Social” with LiveBar

LiveWorld now introduces “LiveBar” and Mark Hendrickson from Techcrunch has a review showing now any static website that embeds this lightweight social script. I first saw mockups of this product a few months ago from LiveWorld, and it seemed impressive, but unlike embedding chat, comments, forums, or blogs directly into the webpage, this is an ‘overlay’ that is quietly positioned at the bottom of any webpage. What use cases could warrant this overlay experience versus an embed? Existing large websites with an inflexible CMS system that makes UI changes difficult. Companies that want to experiment with social on their websites but aren’t ready to dive in. Lastly, websites with heavy interactive marketing or content where community should take a back … Continue readingNow nearly any website can now be “Social” with LiveBar

by jeremiah_owyang 9 Comments

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