How technology enables companies to connect with customers
I just learned that one of our premiere clients has asked us to write a blog for their employees intranet. This means, we’d create specialized content just for them, personalized (un)syndicated content, interesting. The objective? To develop a relationship with them, talk with them (not … Continue readingTaking Social Media Inside Your Clients’ Intranet
I’m writing this from the plane, as I travel to Cambridge at Forrester’s HQ to teach a Social Computing Workshop with Peter Kim tomorrow. As I daydreamed while watching the clouds go by, I couldn’t help by reflecting on all the stupid things I’ve heard … Continue reading…Famous Web Quotes for $500 please
Social Networks have started to penetrate not just the culture of youths, but now pop culture, TV satires, and a general joke we here at many cocktail parties. Enjoy the following videos. glumbert – Poking Granny’s Boyfriend On Facebook Poking Granny’s Boyfriend On Facebook Confirm … Continue readingVideos: When Social Networks enter Popular Culture
I was watching the chatter, and participating in the conversation, with great fascination. I’ve recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as ‘traffic’ to websites of the runners. I rarely … Continue readingDemocractic Nomination: Twitter, Blog, and Nominee Website Activity
My main coverage area as an Analyst is focusing on Online Communities for Interactive Marketers, I was formerly an enterprise intranet manager at Hitachi Data Systems, so I see where this is heading. I realize that we’re just at the early days, as many of … Continue readingWhen Social Media Marries CRM Systems
Every once in a while, I spur on an interactive game on Twitter. A few weeks ago, I held a Jeapardy game, and one lucky winner received a Groundswell book. Today, I held a game, where encouraging twitter members to submit interesting facts about brands. … Continue readingTwitter Game: Parents of Brands
I want you to start thinking differently about how you get information. As you know from my postings, that trust is highest from our peers, we trust those that are like us, or our friends above all us. Information delivery is evolving, we’re starting to … Continue readingTrendWatch: Comparing MicroMemes, Network Feeds, and MacroMemes
(Rather than theorize on the Community Pyramid, you can create your own ladder for free on the Technographics Profile Tool) Respected Don Dodge has an interesting post where he segments communities by a taxonomy of: 1 creators, 10 synthesizers, and 100 consumers. It’s a good … Continue readingSee Actual % of “Community Pyramids” with Technographic Data
Lee Lefever does yet another great video, explaining the difficult to explain and what it means to people, business and industries. I liked how he focused on what’s really important, the change between people and institutions, not just tools. He’s even offering these videos for … Continue readingVideo: Social Media in Plain English
Bret Taylor, one of Friendfeed’s four founders After experimenting with Friendfeed (add me) on and off since March, and more heavily the last few weeks, I decided it was time to meet Founder Bret Taylor at Friendfeed’s airy headquarters in Mountain View for a formal … Continue readingWhat Friendfeed’s “MicroMeme” Means For You, Brands, and The Web
