Data Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)

Facebook’s stats page indicate that they’ve 250mm uniques users, with 120mm unique visitors per day. I rarely believe numbers provided by vendors as they can easily be stretched so it’s important to compare third party data sources. Looking at just one source is never enough, but comparing trend lines across 3 multiple data sources really gives a greater view. The specific numbers themselves aren’t as important as the overall trend that all three are indicating: Facebook continues to grow in unique visitors from three separate data methods. Two of the data sources indicate is slipping. Below Image: Alexa indicates Yahoo is trending down while Facebook trends upwards over last 2 years Below Image: Quantcast indicates Facebook’s on the rise … Continue readingData Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)

Social Media Measurement: Dashboards vs GPS

Left Image: The dashboard in a car measures key health metrics, but the most important screen is the GPS, it tells me where I’m headed, where I am. and how to get there. Yesterday, I attended Federated Media’s Conversational Marketing Summit in the gorgeous Presidio (my family has history there, my Grandfather was a First LT in the Airforce in WW2 and spent much time there) and moderated a panel on one of my favorite topics: Social Media Measurement. On the panel I had Rob Crumpler, President and CEO, BuzzLogic, Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google, Shahar Nechmad, Founder and CEO, NuConomy, and David Veneski, representing demand from the brands at Intel. These guys were smart. Although I wasn’t … Continue readingSocial Media Measurement: Dashboards vs GPS

Democractic Nomination: Twitter, Blog, and Nominee Website Activity

I was watching the chatter, and participating in the conversation, with great fascination. I’ve recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as ‘traffic’ to websites of the runners. I rarely place much weight in any single use of these tools, but there is a clear trend towards Obama getting a great deal of activity. Is this telltale to the future? I’m not sure. Above: Twist provides activity of keywords over last 7 days. I recorded this immediately after Obama spoke. No surprise that Obama frequency would be higher during this event centered on him. Above: TweetVolume, date range unknown, making it difficult to place any … Continue readingDemocractic Nomination: Twitter, Blog, and Nominee Website Activity

Don’t ignore and Stumbleupon

Measurement is important I’m pretty particular about stats, measurement has always been pretty important, in the corporate landscape measurement is needed to help justify success (or failure) even if you already know something is working to executives. After defining ones goals, you should setup a measurement process to benchmark your progress. Growth in referring traffic from Delicious and Stumbleupon Lately, I’ve been noticing a crescendo in the referrals from both and Stumbleupon, websites, their currently the 5th and 6th top referrer yet again. Much of the traffic has been coming in my recent Many Forms of Web Marketing for 2008, (Update: which has 578 tags on Delicious, and reinforcing comments) which would didn’t do well on Digg (more entertainment … Continue readingDon’t ignore and Stumbleupon