Facebook’s stats page indicate that they’ve 250mm uniques users, with 120mm unique visitors per day. I rarely believe numbers provided by vendors as they can easily be stretched so it’s important to compare third party data sources. Looking at just one source is never enough, … Continue readingData Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)
Left Image: The dashboard in a car measures key health metrics, but the most important screen is the GPS, it tells me where I’m headed, where I am. and how to get there. Yesterday, I attended Federated Media’s Conversational Marketing Summit in the gorgeous Presidio … Continue readingSocial Media Measurement: Dashboards vs GPS
I was watching the chatter, and participating in the conversation, with great fascination. I’ve recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as ‘traffic’ to websites of the runners. I rarely … Continue readingDemocractic Nomination: Twitter, Blog, and Nominee Website Activity
Measurement is important I’m pretty particular about stats, measurement has always been pretty important, in the corporate landscape measurement is needed to help justify success (or failure) even if you already know something is working to executives. After defining ones goals, you should setup a … Continue readingDon’t ignore del.icio.us and Stumbleupon
