Roadmap: Integrating Social Technologies with your Corporate Website (Slides)

A few years ago, I wrote a controversial post suggesting corporate websites were irrelevant.  Why?  Decisions were being made off-domain by customers and peers.  Secondly, many marketers were trying to get customers to go to their corporate website versus joining where they already are, “Fish where the fish are.” Today, I’m pleased to see that the thinking –and technology, has emerged, where we’re finding a variety of companies that are integrating social technologies right into the corporate website, bringing the trusted discussions closer to the corporate site.  In fact, I’m kicking off the Gilbane CMS conference in SF as the keynote, and will be sharing this deck live on stage. Making your Corporate Website Relevant View more presentations from Jeremiah … Continue readingRoadmap: Integrating Social Technologies with your Corporate Website (Slides)

Why ‘Friending’ Will Be Obsolete

Every few days, (or hours) you probably get a friend request of some sort, the good news is, someday, this will not be relevant. I just got finished watching this video of Renato of “E”, a device and software platform that allows you to phsyically gesture in the real world with people you meet that you are friends. Remember palm pilot back in 2001 that let you ‘beam’ contact info to each other? Similiar to that, but now with more ‘social’ context. Thinking forward a few years, “friending people” whether in Facebook, Plaxo, or will no longer be an activity that we’ll have to do. Intelligent websites (and their data) will be able to determine who our friends are from … Continue readingWhy ‘Friending’ Will Be Obsolete

What’s after the Social Web?

I’m sitting in Union Square SF on a Saturday night at Starbucks getting some additional analysis completed on the Wave report, which should be publishing in a few weeks. I can’t but help think about some trends that I’ve been hearing from multiple people. On Friday, I had a meeting with an SVP of Yahoo, to learn about some of the redesign coming to the homepage. What’s interesting is the focus is on apps, not the incredible large social graph that they’ve been building for 10 years. They know that not everyone is going to be a social participant (our technographic data indicates this also –although participation continues to increase) and everyone won’t participate on every website. Right after lunch … Continue readingWhat’s after the Social Web?

URLs will be an Anachronism

The search box circumvents the address bar After playing with Google’s Chrome browser for the last few days, I noticed the “Address” bar, which is just called a “Omnibox” (corrected from just “box” via comments) is really a search field. Anything entered into it will deliver a webpage (it first looks at your historical activities) or renders Google search results (or search of your preference, including twitter search). As a result, it’s become apparently that I no longer need to enter in URLs to my browser for 99% of all tasks. [Chrome is a nod to the future, the address bar is really a search bar. URLs will be an anachronism] …is what I mentioned in Twitter with a flurry … Continue readingURLs will be an Anachronism

Why Social Contracts like the “Company Customer Pact” are slow to adopt

I’ve been a supporter of the Company Customer Pact, which is a set of guidelines put forth by Get Satisfaction and friends on how both individual customers as well as brands should behave in this ‘social contract’. Since it’s launch (I believe Feb 08) there’s only been 250 people that have signed and put their name on the wiki. Given the sheer number of bloggers out there, or companies, either awareness has been low, or there are some reasons why individuals don’t want to participate. For example, not everyone thinks it’s a good idea, as for one, Peter Dawson explains: From Peter Dawson: “The Customer Company pact, is a BAD IDEA, The problems is that Companies will not adopt it … Continue readingWhy Social Contracts like the “Company Customer Pact” are slow to adopt

Why Media and Corporations Should Allow Content to be Embeddable

If you work at an online media company, or are a stakeholder for content on a corporate website, forward this to the decision makers and engage in an email or in person dialog. How Media and Marketers are Missing an Opportunity A few days ago, I embedded a slideshow of fantastic images from Beijing’s opening Olympic ceremony. An embed is code that I can easily paste into my blog post, and it will show media (such as a youtube video). [The community will ‘scrape’ content that is valuable to them, often without attribution. Get ahead of their behaviors for your content and package it for them] Within a few hours, a commenter informed me of the actual photography source, the … Continue readingWhy Media and Corporations Should Allow Content to be Embeddable

10 Questions Analyst Relations Have About Social Media

Yesterday, I spoke to a room full of Analyst Relations (AR) and Public Relations (PR) professionals at a large tech vendor. I was asked to lead a discussion about the impacts of social media to their daily life. I’ve been hearing about these questions from AR folks themselves, as well as from Forrester’s AR services team, and analysts such as Ray Wang . Hopefully, this will kick off a discussion and we can collaboratively share and learn. 10 Questions Analyst Relations Professionals Have About Social Media 1. Is social media a medium to influence the influencers? 2. Are influencers impacted by social media usage of clients, vendors, and media? 3. Now that many are creating their own messages is message … Continue reading10 Questions Analyst Relations Have About Social Media

List of Full Time Social Media Professionals Grows

When I first started this list, there were about 8 names on it, just about every day, I continue to add more names, and I’ve thus had to segment the list out by verticals. What is this list? It’s a list of full time social media professionals at Enterprise size companies. As noted in my recent research report, there are two main roles that are appearing, the social computing/media strategist (I count 54 folks on my list), and the community manager (I count 47 folks). When I wrote the report it was focused on interactive marketers, so it didn’t include an R&D viewpoint, as such, I’ve now added a third category to the list of product managers that create social … Continue readingList of Full Time Social Media Professionals Grows

How Popular Blogs and Mainstream Media Appear The Same

I’m in the unique position as a blogger who interacts with journalists, popular ‘A-list’ blogs, and PR firms who present new stories and I’ve observed a trend that Popular Blogs and Mainstream Media appear the same I first started this discussion on Friendfeed, and now it continues here. In 2005-2006 the discussion around blogs was it’s potential threat to ‘kill’ mainstream media, newspapers, and magazines. As a result, mainstream media responded back, sometimes with negative attacks like ‘attack of the blogs‘. Segregation was impossible and eventually groups within mainstream media outlets started to create blogs on their own, often covering the technology sector or political arena, and many were used as a ‘personal column’ or a place to get more … Continue readingHow Popular Blogs and Mainstream Media Appear The Same

Predictions: What Technology will Replace

My CEO, George Colony lists out a few products and services that have ‘disappeared’ due to technology in his latest blog post. He lists out encyclopedias, classifies, records, actors and even trans-continental flights. He asks what could disappear next. I’ll throw out some hypothetical situations that could cause some of the following dissipate: Support for products could be transplanted by peer to peer support tools like GetSatisfaction where passionate customers self-support each other bypassing corporations “Outside” Sales teams could be replaced by Vendor Relationship Management (VRM) s where customers define what they want, companies respond. Printed photos/photo centers, at least in the eyes of Generation Y are already falling by the wayside Physical printed maps are already being replaced by … Continue readingPredictions: What Technology will Replace