How technology enables companies to connect with customers
If you’re a Forrester client (many readers here are) I’m encouraging you to exercise your right as a customer. If you’ve read the Groundswell, then you’re familiar with the term Embracing, in which employees and customers work together to build next generation products and services. … Continue readingPlease Rate my Reports
A few days ago, I posted some videos on how social networks enter pop culture, a few folks like left some comments, here’s a few related vids: Second Life: The Real World Movie Facebook Anthem (From Rachel Beer) Internet Party 2: An Intervention for MySpace … Continue readingVideos: When Social Media enters Popular Culture
I just visited a client who had several groups in their company doing quite a bit around social media (they are trying to answer the 4th and 5th question). They were what I call “walking” and were on the verge of “running”. Often, when I … Continue readingThe Five Questions Companies Ask About Social Media
I’ve seen the social media community run from tool to technology quicker than you can say “shiny object”. I’ve seen us run from blogs > Facebook > Twitter > Pownce > Jaiku > Justin TV > Ustream > Digg > Delicious > Upcoming > Flickr … Continue readingSocial Media Early Adopters: Pioneers, Settlers, and Colonists
I just learned that one of our premiere clients has asked us to write a blog for their employees intranet. This means, we’d create specialized content just for them, personalized (un)syndicated content, interesting. The objective? To develop a relationship with them, talk with them (not … Continue readingTaking Social Media Inside Your Clients’ Intranet
I’m writing this from the plane, as I travel to Cambridge at Forrester’s HQ to teach a Social Computing Workshop with Peter Kim tomorrow. As I daydreamed while watching the clouds go by, I couldn’t help by reflecting on all the stupid things I’ve heard … Continue reading…Famous Web Quotes for $500 please
Social Networks have started to penetrate not just the culture of youths, but now pop culture, TV satires, and a general joke we here at many cocktail parties. Enjoy the following videos. glumbert – Poking Granny’s Boyfriend On Facebook Poking Granny’s Boyfriend On Facebook Confirm … Continue readingVideos: When Social Networks enter Popular Culture
I was watching the chatter, and participating in the conversation, with great fascination. I’ve recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as ‘traffic’ to websites of the runners. I rarely … Continue readingDemocractic Nomination: Twitter, Blog, and Nominee Website Activity
My main coverage area as an Analyst is focusing on Online Communities for Interactive Marketers, I was formerly an enterprise intranet manager at Hitachi Data Systems, so I see where this is heading. I realize that we’re just at the early days, as many of … Continue readingWhen Social Media Marries CRM Systems
Every once in a while, I spur on an interactive game on Twitter. A few weeks ago, I held a Jeapardy game, and one lucky winner received a Groundswell book. Today, I held a game, where encouraging twitter members to submit interesting facts about brands. … Continue readingTwitter Game: Parents of Brands
