How technology enables companies to connect with customers
This was the quote I heard last night from someone I know, his impression was that the role of Marketers was: “to get people to buy stuff that they don’t need”. Partially, he is right. The reputation of marketers is often negative, where marketers are … Continue reading“Marketers get people to buy stuff that they don’t need”
As an analyst, I watch the online community space very closely, and am always interested in seeing how traditional institutions and organizations approach, adapt, succeed or fail in adopting social tools. Fast Company, a forward thinking business publication has revamped it’s corporate website to now … Continue readingAn Initial Analysis of the Fast Company Community
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4909/facebook-status-update Jason Lopez, former colleague/friend/journalist from PodTech’s newsroom interviews me on the phenomenon we know as Facebook, I also discuss how the web will be distributed, move offsite, and ‘fly’ around the web. … Continue readingAudio: Overview of Social Networks, Facebook (7:45)
I often get criticized for talking about my employer, but I’m going to risk doing it because this is an example of a company who’s joining the conversation, and coming from an industry that isn’t always known for opening the doors of information, it’s important … Continue readingConversations at Forrester…welcome CEO Blogger George Colony
Click To Play In my role, I get briefed by companies that I cover in my space (social networks, widgets, and related products). If I feel the speaker is strong, and can deliver a succinct message that’s helpful to my audience, I’ll do a video. … Continue readingVideo: How the Web Strategist should approach Widgets, with Ro Choy of RockYou (4:30)
I’ve been speaking to a few folks from Fortune 5000 companies that don’t understand the social web, this post is intended to propel them forward, I’ll be as succinct as possible. The goals of the traditional web marketing program is to create a ‘funnel’ and … Continue readingHow to catch a fish
Silicon Valley: 3 tech events every day I also talked to a colleague and I told her that there was about 3 tech events every weekday in Silicon Valley, you can hunt through Upcoming.org, or see this list of local user groups in Silicon Valley … Continue readingSilicon Valley is getting busy
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan … Continue readingWeekly Digest of the Social Networking Space: Feb 6, 2008
Several analysts at Forrester (Josh Bernoff as lead, with Charlene Li, Christine Spivey Overby, Jeremiah K. Owyang, Shar VanBoskirk) put our heads together to discuss how the rumblings of a potential recession, and if so, how social media will thrive. We concluded that Social Media, … Continue readingSocial Media effective during Recessions
(Left: I met and interviewed MySpace’s team Will and Jim) I just got back from the brand spanking new SF MySpace office, an event tonight that was catered to the new developer platform which they announced today. This post isn’t aimed at developers, but at … Continue readingFirstTake: The Web Strategist should watch –but wait– for the MySpace Developer Platform
