I often get criticized for talking about my employer, but I’m going to risk doing it because this is an example of a company who’s joining the conversation, and coming from an industry that isn’t always known for opening the doors of information, it’s important to share that we live the same principles we’re preaching.
Today I had lunch with Shel Israel, he’s a blog evangelist, and co-wrote the book Naked Conversations with Robert Scoble, he gets the space. I told him that Forrester has quite a few blogs (most are frequently updated) and he was surprised to hear it. I asked him if I should blog it, and he looked at me with a surprised face and said “yes” as if ‘duh’. You can see the list of the many company branded blogs here. We’re not the only ones, Gartner has several blogs (great design), and Jupiter has over a dozen, and there’s a group of folks who actually watch the analyst industry, and have made this blog ranking of the industry. (I’m not on the list yet). There’s quite a few other employees who also happen to blog, such as Peter Kim, Ross Popoff-Walker and myself. Leave a comment if I’ve left out any other Forresterites, I’m sure I did.
What’s really interesting is the challenge of CEO blogs, in fact I warn most clients NOT to let their CEOs blog, why? I’ve listed out 9 reasons why writing CEO blogs are a challenge. Recently, our Founder and CEO George Colony started a blog. I’ve held linking to him as I wanted to make sure that he was engaging, being interesting, and well, being relevant. He passed my test. You can read his thoughts on social sigma, he takes a stand on Microsoft+Yahoo, and being a Boston native wrote a thoughtful poem on the recent loss, last Sunday.
Time has already shown that having a lot of blogs doesn’t matter, nor having a CEO blog doesn’t matter. What really changes the game is when employees have real and open dialogs with the folks in their marketplace, their customers, prospects, vendors, and competitors.
I shouldn’t be the measure of our effort, so I encourage you to judge for yourself and let us know how we’re doing, we’re listening.