SXSW is a Festival –Not Just A Conference
Is SXSW for Business or just a Boondoggle? That’s the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a big party. Those who have attended the event for over a decade swear the soul has been stolen, and local Austin denizens often leave town and rent their place on AirBnb for a pretty penny, there’s no shortage of critics. Looking closer, the components for a unique petri dish are present, including: 1) Big brands, 2) software vendors who are trying to sell to them, 3) device manufactures who are trying to reach influencers, 4) digerati and A-List tech celebs (which means they are D-List celebs in real life), 5) mainstream media … Continue readingSXSW is a Festival –Not Just A Conference