How technology enables companies to connect with customers
Update: The project wasn’t as unwieldy as first thought, super analyst Josh Bernoff did the heavy lifting and has analyzed the results. Well that was an amazing game, I’m sure my many colleagues at Forrester (Cambridge, near Boston) are throwing fits, but you’ve got to … Continue readingA Night at the TwitterBowl: Successful but Unwieldy
A few folks are starting to spread the news and are interseted in being a couch-based superbowl ad critic. If you’ve not heard the news, we’re going to use twitter to rate the ads, the instructions are here. Bored at the game and want to … Continue readingPregame Buzz for the TwitterBowl
I’ve created MicroMedia events before, this time, I want to frame it as an overlay to the multi million dollar advertising event, the Superbowl. [TwitterBowl is a real-time social experiment where the audience rates million dollar advertisements in real time using Twitter] Are you a … Continue readingHey Armchair Critics, Rate the SuperBowl ads this Sunday using Twitter “TwitterBowl”
When we saw the story about Microsoft wanting to acquire Yahoo, my colleagues got together to discuss why this would be an attractive fit for the two companies –much of it stems back to taking what Google has. Microsoft has often wanted to be in … Continue readingWhy Microsoft wants Yahoo, an Analytical Perspective
The other day, I moaned on twitter how many vendors are missing the opportunity during their briefing with an analyst, someone asked me to write up what success looks like, so I’m creating this helpful guide. Understand the analysts’ coverage area Analysts get briefed by … Continue readingWhat an Effective Analyst Briefing is Like
The web industry is part of an ecosystem, and one of the major families are the press, who get high level news out to the masses. Last week, I had a meeting over at the San Jose Mercury, (map) one of Silicon Valley’s most well … Continue readingSilicon Valley Sightings: San Jose Mercury News
This post has now become recommended reading for moderators at Ad:Tech 2008, SXSW 2011 (see FAQ #10), and previous Web 2.0 Expo events. Most Panels Suck: How To Stand out from Others Sadly, the value of most panels are really poor, and this is mostly … Continue readingHow to Successfully Moderate a Conference Panel, A Comprehensive Guide
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan … Continue readingWeekly Digest of the Social Networking Space: Jan 30, 2008
Don’t forget to attend this Complimentary Webinar on Social Media Measurement How to Listen Effectively and Engage in the Conversation this Thursday at 12:30 EST/9:30PST with Glenn Fannick, Product Development Manager at Dow Jones, my client. It’s not often I’m able to do free webinars, … Continue readingSocial Media Measurement Webinar this Thursday
A Widget Case Study Yesterday, I gave a teleconference on Facebook as a ready-made marketing program. I gave a few examples of success, and the audience was hungry for success metrics and numbers. One of the case examples was about rebranding an application/widget in this … Continue readingCase Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community
