How technology enables companies to connect with customers
The job of a Marketer is to connect products with customers. While it’s often native for marketers to know their products, they often fail at truly understanding their customers. Today, customers are much more than just recipients of messages, they create their own messages, share … Continue readingDemographics, Psychographics, and Technographics
Edward Sussman, the President of Mansueto Digital and built the new FastCompany.com has responded to my analysis. He’s done a great job addressing the many points I made, and has responded both on my blog and on his site, where I cross posted. He’s shared … Continue readingInnovation Watch: Fast Company Reports On Community Efforts
I advise some of the top brands in the world about how to use social media tools to connect with customers. While many are getting it right, many will get it wrong –with great embarrassment to their brand, and personal careers. Shel Israel write a … Continue readingThe 3 “Impossible” Conversations for Corporations
Etsy created this “electronic press release” to show how hand made products are created, shared, sold, and discussed on their community site. All of the products are hand made and are unique, unlike the mass produced commercial products are sold. Think back a few years, … Continue readingEtsy, eCommerce With a Focus On The Unique
With the success of the Twitterbowl experiment (read the premise or view results) a few weeks ago, the Twitter community is self-organizing to make TV a participatory sport. How? Those on Twitter can comment, discuss, praise or criticize the stars, their outfits, and their self-important … Continue readingTV is Participatory: Live Tweeting the Academy Awards
Fedora and Data Portability Logos, too similar for comfort. (image via Techcrunch) Turning over the logo creation to your community For a few years now, we’ve been saying that the brand is really owned by your customers, not your MarCom brand police team. Today, we’re … Continue readingCrowd Sourcing your Brand: How the Data Portability Group leans on the Community to design, vote and reward it’s new logo
Seems like everything is picking up, there are more conferences, workshops, and webinars appearing at –the space is booming. Everyone has questions about social networks, and there’s a lot of interest around widgets and the promise of OpenSocial. Here’s where you can find me in … Continue readingWhere to find me in March
I really appreciate all the briefing requests that are coming in from the many companies in the social media industry. It feel as if the frequency of requests are increasing. Unfortunately, as much as I would want to, I can only be briefed by companies … Continue readingUnderstanding My Coverage Area
Although scary for product teams, feedback is great, I do my best to welcome it. Last week, I announced my Forrester report entitled Online Community Best Practices from my blog If you’re a client you can access the report on the site, or you can … Continue readingFeedback on the Online Community Best Practices Report
Social Media impacts every aspect of our cultures, from business, politics, journalism, media, and advertising. Within just the business realm, it impacts research, marketing, support, product development and employees within the firewall. Despite the vast impacts of this shift “power has shifted from large organizations … Continue readingRemembering the Many Opportunities of Social Media –not just the Impacts of Advertising
