Etsy, eCommerce With a Focus On The Unique

Etsy created this “electronic press release” to show how hand made products are created, shared, sold, and discussed on their community site. All of the products are hand made and are unique, unlike the mass produced commercial products are sold. Think back a few years, this wasn’t possible, hand made items would be generally limited in distribution to local stores, craft shows, or maybe some type of catalog. How is Esty different? While Craigslist is more impersonal, Etsy focuses on building community, relationships and even online events (like a virtual craft show). Ebay, which certainly has similar features, doesn’t cater to only these unique handmade items. Now, the web provides access for anyone to share unique items, and benefit from … Continue readingEtsy, eCommerce With a Focus On The Unique

Facebook Sponsored Group Analysis: Target vs Wal-Mart

Web Strategist Connie Benson pointed out the Target Wal-Mart Sponsored group in Facebook isn’t getting a warm reception. As I cruised through the group, I noticed a much higher degree of interaction, amount of members, and community engagement. [Target and Wal-Mart have both deployed a Sponsored Group within Facebook, each deploying contrasting strategies with different results] Here’s a comparison of the two groups as of Sept 10th, 2007: Please note, it’s impossible to tell who’s really behind some of these comments and threads, some could be hired on various services. Marketing Strategy The timing is right to launch these site, as it’s back to school season Wal-Mart: College students, dorm rooms Target: College students, dorm rooms URL to view live … Continue readingFacebook Sponsored Group Analysis: Target vs Wal-Mart