Category: Search Strategy

Categories: Search Strategy, Web Marketing Posted on

The Fight on Google’s Results Pages: Community Platforms

Dell’s Bob Pearson was right, a company’s corporate homepage is really Google.com As I was doing follow up research on some of the vendors in the community space, I was entering in some keyword searches on Google to find different product pages. Although a common practice, it’s interesting to see which vendors buy sponsored links on the right hand column of the search screen. It’s not easy to tell if they’ve purchased these keywords directly to display if someone enters a vendors name, or if they bought greater search terms like “community software”, either way it’s an indicator of what Google, or the vendors think their most relevant competitors are. Search marketing is a pretty normal practice, but over the … Continue readingThe Fight on Google’s Results Pages: Community Platforms

Categories: Conference, Search Strategy, Social Media Posted on

Panel: Search Engine Optimization for New Media

I’m sitting here at the Thin Air Summit in Denver, anyone who is here on a Saturday is very serious about social media –I guess I fit the bill. I don’t know that much about SEO when it comes to social media, so I’m going to blog some of the key findings. Moderator: Micah Baldwin Panelists: Brett Borders, Elizabeth Yarnell, John Fischer Elizabeth a book author had a desire to promote her book Glorious One-Pot Meals –without using a traditional publisher. Her advice? The goal is to be found, rather than focus on traditional marketing which is ‘target markets’. Think beyond keywords and be actionable Bad: “Elizabeth Yarnell, Author” instead use the title bar to put in keywords about your … Continue readingPanel: Search Engine Optimization for New Media

Categories: Search Strategy, Social Media Posted on

Your Corporate Homepage is Really Google.com

I’m not a search expert, but it’s important to note the impacts social media and search engine results have to your online strategy. Google Results Is Your Real Corporate Homepage Corporations spend a great deal of money and resources to make sure that their corporate homepage looks great. What’s a corporate homepage? It’s the pro-company, pro-brand homepage that highlights what the company does, and it’s latest product campaign or initiative. It’s the starting point in what I call the Irrelevant Corporate Website (and the community has translated this post into 10 languages). Fortunately, this is NOT the corporate homepage, as many overlook that the Search Engine Results Page (SERP) for your brand is the actual corporate homepage. The same amount … Continue readingYour Corporate Homepage is Really Google.com

Categories: Search Strategy, Social Media, Web Advertising, Web Marketing Posted on

Remembering the Many Opportunities of Social Media –not just the Impacts of Advertising

Social Media impacts every aspect of our cultures, from business, politics, journalism, media, and advertising. Within just the business realm, it impacts research, marketing, support, product development and employees within the firewall. Despite the vast impacts of this shift “power has shifted from large organizations to individual participants” as humans connect with other humans, we often forget to see the larger picture. Aaron Wall is someone I respect, he is certainly a domain expert in search marketing, in his recent post The Inconvienent Truth About Social Media Marketing, he gives a perspective –that’s limited from a search marketers perspective –is bearish on social media marketing. Several people asked me to blog my responses, so here it is: [Social media marketing … Continue readingRemembering the Many Opportunities of Social Media –not just the Impacts of Advertising