How technology enables companies to connect with customers
Recently, I published a report called How to Hire for Social Computing, it indicates what management should look for, how to manage them, and how they should think about compensating them. Just over a week ago, I put out a call to the industry that … Continue readingWhere Do Community Managers Come From?
While my focus is on social computing for the interactive marketer, as an objective researcher (I’ve no affiliations with any of these groups), I can’t but help but watch the parallels that are happening in other industries outside of marketing. What’s a Groundswell? We define … Continue reading8 Groundswell Examples: News, Education, Religion, Cops, Restaurants, Music, Conferences, and Analysts
I’m very conscious about listening to my community, it’s one of the practices I suggest to my clients, so I’d better eat my own dogfood. A few days ago, I asked you what you thought about my Twitter usage. Here’s the results, I took some … Continue readingFeedback on my Twitter Usage –I listened
| View | Upload your own I’ve been presenting in public at conferences or webinars my high level findings from my recent research on Online Community Best Practices, the detailed version is on the Forrester site. I interviewed 17 companies and leaned on my experience … Continue readingOnline Community Best Practices Slideshare and Zero Cost Publishing
Here’s where to find me in the coming weeks: Monday, March 17 I’ll be in NYC at the API Conference as a guest of Stephanie Agresta. Tuesday Morning, March 25 I’ll be speaking in Mountain View Social Networking Half Day Conference: Business Applications of Social … Continue readingUpcoming Events
If you’re not familiar with OpenSocial, it’s a protocol lead by Google to allow widgets and applications to be portable to any social network or website that part of the alliance. If you’re not familiar read “Explaining OpenSocial to your Executives” to get started, I … Continue readingWhite Label Social Networks that support OpenSocial (For 2008)
Len Devanna is a Web Strategist at EMC I was able to get his precious time in SF recently, and he shared with me how to get organizations to adopt social media. Learn how to change and move a large culture, how to demonstrate there … Continue readingVideo: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)
I write for the web strategist (web decision makers at companies) and was really pleased that we got a top notch professional here at named Michele Frost here at Forrester Research. A few weeks ago, I announced that Forrester is seeking a Community Manager, and … Continue readingGuest Post: Forrester’s Web Strategist Michele Frost “On Hiring the Community Manager”
For the second year, I experienced the SXSW Interactive Festival, an event attended by thousands who have love for media, the web, and gadgets. SXSW is a bubble of the tech elite assembling, in many ways it’s a glimpse into the future, exposed on a … Continue readingA Groundswell at SXSW: How The Audience Revolted and Asserted Control
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read … Continue readingWeekly Digest of the Social Networking Space: March 12, 2008
