Video: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)

Len Devanna is a Web Strategist at EMC I was able to get his precious time in SF recently, and he shared with me how to get organizations to adopt social media.

Learn how to change and move a large culture, how to demonstrate there is value (vs being a time waster) and convincing management.

Listen in at the very end, Len shares his one bit of advice (from being in the trenches) on what to always remember.

6 Replies to “Video: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)”

  1. Thanks for sharing, great interview for folks trying to incorporate social media marketing in corporate setting. (or any setting for that matter)


  2. Jeremiah – Thanks for the discussion and for sharing it with your audience. I appreciate it.

    Also thanks to everyone for the comments. I’ve been inundated with questions & comments through various channels – and my Twitter following has grown considerably in 24 hours 😉

    I want to keep this conversation going… If you’re working to deploy Social Media in the enterprise – drop by my blog, add me on Twitter or drop an email and let’s connect. I think it absolutely critical that we all continue to learn from one another.


  3. hi there-

    We have an exciting opportunity for a Global Web Leader/ Strategist; I’m trying to connect with Len Devanna too for networking for this position.

    We are searching for a Global Web Leader for an international industrial products company. Our client is a worldwide organization with approximately $12 billion in revenue and 60,000+ people in 40+ countries around the world.

    The individual selected for this role will have a unique career opportunity to lead, create and deploy the global website strategy for the Company. This is a new role with tremendous top management support, including a multi-million dollar budget to carry out this work. We are seeking an individual viewed as an expert by their peers and within their industry to lead this long-term effort.

    We would appreciate you sharing this information with an individual who has done significant work in this field; you may also call or email this information to us.

    Sue Oberliesen
    Recruiting and Research Coordinator
    The Human Resource Group, Inc.

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