How technology enables companies to connect with customers
The Web Strategist deals with many internal customers A Web Strategist is an web decision maker, in context of this blog, they are often within large corporations. They have internal customers that range from marketing, product teams, product marketing, support, PR, advertising, IT, and a … Continue readingHow to Deal with Internal Stakeholders
Just a few minor things: I read all your comments and tweets Firstly, when I meet blog readers, I often ask for feedback, to me the constant feedback reinforces what I’m doing right, and what I can improve and grow on. Today, one reader suggested … Continue readingSocial Media Housekeeping, and How Can I Work 4 Hours a Week?
(Part 1 in a 3 part series) Although it’s Sunday, I’m up early reviewing the data that Andres R, (one of our consultants) and I will be presenting to a client. It’s my first official project that I’m delivering and it’s a real learning experience. … Continue readingUp Close and Personal with Technographic Data
Computers exist everywhere It took me a while to figure out that wherever I go, whenever I want, I’ve access to one of the world’s most powerful computers. It’s not an IBM Mainframe that spans my whole living room, nor Google’s search engine, and not … Continue readingTwitter Is My Social Computer –How it could extend to be yours
This is entirely speculative post, as I don’t have access to US Government databases, yet the concept worth thinking about. I certainly don’t know the answer, and posed the question to my twitter community with a variety of responses, there wasn’t a clear agreeing side. … Continue readingSocial Networks could have more info about Generation Y than Government
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read … Continue readingWeekly Digest of the Social Networking Space: March 27, 2008
Above, SF Chronicle perches pleasantly at Fifth and Mission in SOMA district (Google Map) One of the real pleasures I’ve had as an analyst (thanks to Tracy in our PR department) is the opportunity to meet many of the journalists and reporters in the tech … Continue readingSilicon Valley Sightings: SF Chronicle
We live in a hyper-connected world, yet part of the blowback is the excessive communication that occurs –I fear it will only get worse over time. Today, I spoke to an Executive at medium sized corporation who confessed that she cannot keep up with her … Continue readingEmail Consumes Us
Last night, at the Blogger dinner in SF (see pics tagged ‘groundswell’), there were several discussions among the attendees from Josh, Shel, Debbie and others around their ideology and stance when it comes to the impacts of social media to companies. Josh created a scale … Continue readingAre you a Purist or a Corporatist?
Many corporations are outsourcing their community platforms I’ve been talking to more and more companies that are creating their own corporate communities around their brand. For the most part, they lean on the SaaS models that the white label social network, collaboration, or even insight … Continue readingCustomers Should Avoid Community Software Vendor Lock In: Own your data
