How technology enables companies to connect with customers
Situation The market pressure to create technology products that protect or at least damage their impact to the environment continues to grow. Sustainability and green-tech campaigns are coming from nearly every tech company –esp hardware manufactures. Dell is no exception and launches this Regeneration campaign. … Continue readingCase Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign
Update: Constantin has created a new wiki of Social Media Managers and Strategists at the New PR Wiki. I stand by my research, personal experience, and industry monitoring that the need for social media managers will continue to be in demand for the foreseeable future. … Continue readingThe Need For the Social Media Manager
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. We should congratulate the following folks: Tom Diederich joins Cadence as the Social Media/Web Community Manager. He’s working for Carlos Soares, my former colleague … Continue readingPeople on the Move in the Social Media Industry: March 21, 2008
I wish I had this data when I was launching social media at Hitachi, sadly, I focused on tools first, rather than first focusing on how people used technology. Forrester has a lot of data, I learned in new hire training that we deploy the … Continue readingYou can now access Forrester Technographic Data
Combining both third party plus member data, LinkedIn can reveal a persona –and social capital– of our companies LinkedIn announces it’s ‘company’ pages (your company is likely there) that displays both status updates of content created by members, as well as pulling in third party … Continue readingWhat’s the Persona of Your Company? Examining the LinkedIn Company Directory
The first time we saw this implemented in public was the Dell’s Ideastorm website, where the customers were able to submit their feature and product requests. This ultimately resulted in a Linux box being produced, a pretty drastic change from their long term relationship with … Continue readingWhere Customers Submit, Discuss, and Vote, Ideas: “My Starbucks Ideas”
Teresa Valdez Klein (Blog, Twitter, Facebook) delivers a great how to video, describing ‘how to use Facebook’s privacy features’. Apparently, the controls are non-intuitive and requires someone from the community to walk through it. This is an important feature, especially for my three younger kid … Continue readingVideo: How to use Facebook Privacy Features
Shel Israel has launched a new video show with Fast Company entitled Global Neighbourhoods TV. Being one of the early mavens to watch this scene and cover it from his book and blog, he’s now bringing us interviews up close and personal on video. In … Continue readingA New Social Media Video Show: “Global Neighbourhoods TV” of Fast Company TV
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read … Continue readingWeekly Digest of the Social Networking Space: March 19, 2008
Apparently, Sam is sending me back to school. Sam Lawrence, CMO of Jive Software is one of our customers, and he’s reviewed the service that he’s received from Forrester and another analyst firm. One of scored a “C-“, and the other scored a “B”, read … Continue readingThe Benefits of Blogs: Feedback (Why Sam is sending me back to school)
