Silicon Valley Sightings: SF Chronicle

The San Francisco Chronicle

Above, SF Chronicle perches pleasantly at Fifth and Mission in SOMA district (Google Map)

One of the real pleasures I’ve had as an analyst (thanks to Tracy in our PR department) is the opportunity to meet many of the journalists and reporters in the tech industry. Yesterday, I had the privilege to meet the tech reporters Verne Kopytoff and Ellen Lee who contributes tothe Tech Chronicles blog of the SF Chronicle that are covering technology and social computing.

This landmark building, near the Metreon, SF Shopping center and Moscone was an impressive building to see. Below, you’ll see the stained glass windows paying homage to the Gutenberg printing press, the letters on the ceiling in the main foyer, and the ever present TV stations.

Today, I’m off to UC Berkeley to speak to the Journalism School on the impacts of social networking on news, I’ll be sharing that the SF Chronicle’s comments often get up to 80 comments per article, a unique way how the audience starts to participate.

Gutenberg WindowPublishers' OfficeI dream in fontsLobby

(Silicon Valley Sightings is an ongoing PhotoBlog that captures the intersection of Tech Culture in the San Francisco Silicon Valley Bay Area, check out the archives. All photos by Jeremiah Owyang)

10 Replies to “Silicon Valley Sightings: SF Chronicle”

  1. To be accurate, many of the Chronicle NEWS stories get hundreds of comments. The Tech Chronicles blog gets very, very few, sometimes none. And I get the sense that the writers don’t read the comments anyway, considering the fact that they never post responses.

    No disrespect to Verne or Ellen personally, but the Chron’s tech coverage is pathetic, considering it’s THE industry of the Bay Area. Example, they’ll pull stories about Google off the AP wire! Here’s one today:

    Shouldn’t the Chronicle reporters be covering this as local news? I’d blame it on the slow, sad death of newspapers, but this has been the case for years. The Mercury News does a better job, but with all the layoffs there, they probably will drop in quality too.

    I recommend killing the Tech Chronicles and investing more time & energy in REAL, solid, day-to-day reporting and investigating of the technologies and companies that live right in our own back yard, so to speak.

  2. Some point should be included in social media optimization

    Know how to target your audience

    Create content

    Create a SMO strategy

    Bookmarking and tagging

    Increase your linkability

    SMO should be a continuous process

  3. Concord is right. It all depends on the target audience. There is nothing wrong in getting RSS feeds. It is hard to cover all the places, the alternate is getting the news through feeds.

  4. One of the things I find fascinating about social networking sites are articles submission. It is hard to read all of them so I select the ones whose headings interest me.

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