The Power Trip

I’ll keep this short, I’m neck deep in analysis for the upcoming Wave report –while trying to balance client needs and projects, I’m busy. When I worked at web startup in the first web boom, all kinds of people came to power that didn’t have the credentials or experience. The demand for leadership in this fast growing company resulted in immature professionals quickly moving to middle management. I remember two distinct instances where the power went to their head and I now tell their stories for all to learn: Mr M. and the Weekly Porn Emails Although we were in IT/Software Engineering Mr M. wasn’t from tech, and in fact, had very few technical skills, so his talent became managing … Continue readingThe Power Trip

Physical and Digital Security for our Online Lives and Businesses

I use to work at Exodus (my story here), which became Cable and Wireless, which is now Savvis. Back in the first web boom Exodus was a high flying web host, for premiere brands. We had the top web brands, ya know: Yahoo, Weather Channel, eBay,, and a ton of porn sites (little known secret). We emphasized uptime, fat pipe, and hardened security, both digital and physical. As a result, we installed countless devices from bioreaders of palms, to ‘man traps’ that would trap someone in a tube if their exiting weight was greater than their entering weight. I recently found out during one of my lab days (full day evaluation of a vendor –including scenario testing) with community … Continue readingPhysical and Digital Security for our Online Lives and Businesses

Thinking Long Term: Google’s New Browser ‘Chrome’

With nearly every tech blogger pontificating on the cartoon, firefox vs IE vs chrome, or expressing love for the ‘cloud’, only a few folks are thinking about the long term implications to Google’s new browser called ‘Chrome’. Harry McCracken does some forward thinking and raises 10 questions that need to be answered, mainly around conversion and partnerships. I’ve got to add a few more ideas that I’m not seeing asked by others, Google’s new browser could mean: More accurate web analytics. Although not mentioned in the announcement nor cartoon, the opportunity for Google to develop better web tracking from actual users spanning multiple websites is at hand. Now that Google has it’s popular web analytics trackers are in many websites, … Continue readingThinking Long Term: Google’s New Browser ‘Chrome’

Video: I’m Running For President of the United States

Well not really. My new friend Avi Bhatnagar showed me this clever viral video that combines personalization, as well as a social marketing impact. You can add your friends in the ‘spread this’ page to spread it among your friends and family, you can create your own here. Quite honestly, the video effects (while are obvious upon a close inspection) are a pretty good, all things considered. I noticed in my recent research report on Social Network Marketing campaigns, that DiGiornio had a simliar type of personalized social campaign that let you prank calls on your friends with the “Ditcher” –expect to see personalized marketing, interactive marketing, to meld with social marketing.

Build your own “IdeaStorm” with UserVoice

Embrace your Customers At Forrester, we use the term Embracing as a social strategy where customers and employees work together using social tools to build next-generation products. Quite a change for the strong headed product manager, who now has to set the roadmap, while in collaboration with customers. Popular Examples: Dell and Starbucks We’re all familiar with the popular Dell “Idea Storm” website that let customers vote for which features and products they wanted to be bore to the marketplace. In Dell’s case, the linux community asked for a UBUNTU box, which was created and launched and sold. I wish I was a fly on the wall when Dell’s strategic partners at Microsoft found out about this. Recently, Starbucks has … Continue readingBuild your own “IdeaStorm” with UserVoice

Email Consumes Us

We live in a hyper-connected world, yet part of the blowback is the excessive communication that occurs –I fear it will only get worse over time. Today, I spoke to an Executive at medium sized corporation who confessed that she cannot keep up with her email inflow. She receives about 500 emails a day, and told me at the end of the day she sorts by sender. First from her CEO, then by the folks on her team directly reporting to her, and then whatever else she can get to. Despite the many collaboration tools available to all of us, we use email for way too many tools (I’m guilty too) from: Status updates, document management, calendaring, collaboration, social networking, … Continue readingEmail Consumes Us

Stop Fondling the Hammer, and Focus on the House

For 2 minutes, forget about these tools: Seesmic, Facebook, Ustream, Justin TV, Blogs, Forums, RSS, Utterz, and all the rest of the tools I listed out. I’m seeing a lot of web strategists over focused on the tools. Secondly, I’ve even seen a few social media books written that focus in on the tools. While there’s a need for this type of focus, it should be at the end of your strategy, not the start. In too many cases we focus on the next shiny objective, from this video player, to the new light mac book, to the newsfeed changes, or to the latest gizmadget. Only a few professionals out there can do this, like heat seeker Robert Scoble, and … Continue readingStop Fondling the Hammer, and Focus on the House