Slides: Real Time Web Is Not Fast Enough– Three Strategies For Business

Real Time Is *Not* Fast Enough: Three Strategies For Companies To Get Ahead View more presentations from Jeremiah Owyang. I’m about to present at LeWeb, Europe’s largest internet conference with this year’s focus on “Real Time”.  With information moving even quicker, there’s a new strategy needed for companies to adopt.  Since the accompanying slides are best used with narration, here’s the gist of my presentation: Real time data is exploding at a rapid pace with the influx of status features and mobile devices.  This brings new opportunities for people to get information when they need it and opportunities and the companies that want to provide contextual information.  Yet, despite the opportunities, most companies are unable to keep up with the … Continue readingSlides: Real Time Web Is Not Fast Enough– Three Strategies For Business

Future: How The Social Contract Between People and Brands Will Evolve

In the coming weeks, I’ll be publishing the much anticipated Future of the Social Web Report, based on research conducted with the leading social networking companies and organizations in the industry. This post is just a riff off one of the sub-bullets and is intended for those that are already well versed in the social web. In one research interview, I spent time with the insightful Chris Messina who is an active member and on the board of the Open ID foundation. After speaking to him, he brought forth insight on how portable IDs will empower people (he uses the term citizen) to traverse the web and reduce their need to constantly register to sites, and login. He’s *finally* posted … Continue readingFuture: How The Social Contract Between People and Brands Will Evolve

Reports to Read from HP’s Social Computing Lab

A few months ago, I highlighted HP Lab’s report on Twitter, and requested that the team contact me for lunch. They did, and a few weeks ago I met with Dr. Bernardo Huberman who is a Senior HP Fellow and Director of the Social Computing Lab in Palo Alto, see photo. While only one of about 20 labs at HP, this one focused on social computing is of particular interest to me. Their studies of social behaviors as it relates to technology, psychology, and sociology is interesting you can see a list of their public reports. HP’s social computing team has over a dozen scientists to who conduct experiments to see how people will react to a variety of situations … Continue readingReports to Read from HP’s Social Computing Lab

Intuit Bakes Community Directly in Quickbooks Product

Left Image: This sample screenshot of the embedded community experience from the Quickbooks site. Over the next few years, expect your friends and network of experts to be interacting with you as you use desktop software –community will be integrated within your products. This weekend, I had a discussion with Scott Wilder at Intuit, who is one of the practice leaders when it comes to community and how it impacts business. He’s one of those leading the charge at Intuit, who has developed very large communities that thrive beyond the product itself and serve the lifestyle of the community. Scott discussed his strategy of embedding the community features right in the software products –extending the discussion, network, and peer to … Continue readingIntuit Bakes Community Directly in Quickbooks Product

Twitter Is My Social Computer –How it could extend to be yours

Computers exist everywhere It took me a while to figure out that wherever I go, whenever I want, I’ve access to one of the world’s most powerful computers. It’s not an IBM Mainframe that spans my whole living room, nor Google’s search engine, and not the latest Alienware box. It’s Twitter. Social Computing Defined At Forrester, we define Social Computing as: “A social structure in which technology puts power in communities, not institutions.” and this is true for social networks –esp small and fast ones like Twitter. What Google can’t do While Google is great for finding information and websites, it’s NOT great for getting opinion, hearing nuance, or telling me relational information. With Twitter, I can ask information about … Continue readingTwitter Is My Social Computer –How it could extend to be yours

Where Customers Submit, Discuss, and Vote, Ideas: “My Starbucks Ideas”

The first time we saw this implemented in public was the Dell’s Ideastorm website, where the customers were able to submit their feature and product requests. This ultimately resulted in a Linux box being produced, a pretty drastic change from their long term relationship with Microsoft. [The future of corporate websites enable customers to submit, define, and vote for next-generation products in collaboration with product teams] Starbucks has seen the benefits that Dell had, and appears to be using the same Sales Force feature that allows customers to submit, discuss and vote for features, see My Starbucks Ideas. You can: See the top rated ideas (punch cards, wifi, are among the top) Or submit your own idea, I just suggested … Continue readingWhere Customers Submit, Discuss, and Vote, Ideas: “My Starbucks Ideas”

Insight Community Vendors: List of Companies that provide Community Insights, Intelligence, Research and Data

There’s a new class of company that has emerged, they offer insight, intelligence, and data about communities that can help improve products, service, and the interactions between customers and brands. Not to be confused with community tools, such as this List of “White Label” (Applications you can Rebrand) Social Networking Platforms these companies harvest insights, make sense of it, and arm business to make adaptive and iterative changes. And not to be confused with companies that Companies that Measure Social Media, Influence, and Brand. List of Companies that provide Community Insights, Intelligence, Research and Data Listed in Alphabetical order Communispace “Since 1999, we have created and managed more than 275 online customer communities to help our clients deeply engage with, … Continue readingInsight Community Vendors: List of Companies that provide Community Insights, Intelligence, Research and Data

The Challenges of Social Media in the Enterprise, why Business and IT need to align

Last night I was one of the panelists discussing Social Media in the enterprise (some may refer to this as Enterprise 2.0. but the savvy know it’s so much more). Shel Israel always does a great job of leading panels in an unorthodox manner by encouraging panelists to give about a 6 minute doctrine before getting into question and answer. Here’s loosely the points I made last night: [The notion of Enterprise 2.0 entices us of open communications, collaboration, in a connected world. Before we adopt these cheap and free tools have we must stop to consider the dangers when IT and Business departments don’t adapt at the same speed] Web Strategy in the Enterprise Many people consider me a … Continue readingThe Challenges of Social Media in the Enterprise, why Business and IT need to align

List of Flogs, Astroturfing, Fake Blogs, and Drag Queens

(Left Picture: Like fake social media, although initially attracting, some may be duped, confused, or mad to find out their new friends are gender illusionists, picture taken from a visit to AsiaSF) It’s important to analyze our mistakes, in hopes we don’t repeat them. I’ve been asked by more than one individual and clients about some examples of unsuccessful social media or blogging examples, and nothing comes to mind more than the un-authentic blog. For the average person, being duped into believing someone was betraying your trust by pretending to be something else is a betraying experience. List of Flogs, Astroturfing, and Fake Blogs We should note and praise the blogs that started out unauthentic and changed their ways. Vichy: … Continue readingList of Flogs, Astroturfing, Fake Blogs, and Drag Queens

Lunch 2.0 at Family Oven

Click To Play Sadly, my schedule has been too impacted for me to attend many of the Lunch 2.0 community events that are springing up just about everywhere. Yesterday, I was at familyoven’s kickoff lunch party, they hosted in gourmet style atop a rooftop in North Beach where they live/work. Dozens met for drinks, food, socialization and most impressively, the VIEW of all of SF on a clear, warm, slightly breezy day. It was easy to spot those used to the cold weather, they quickly sought shade. What’s Family Oven about? It’s a website focused on recipes, cooking, with social networking and event hooks. I can think of a few people in my family that would be far more interested … Continue readingLunch 2.0 at Family Oven