Slides: Real Time Web Is Not Fast Enough– Three Strategies For Business

Real Time Is *Not* Fast Enough: Three Strategies For Companies To Get Ahead View more presentations from Jeremiah Owyang. I’m about to present at LeWeb, Europe’s largest internet conference with this year’s focus on “Real Time”.  With information moving even quicker, there’s a new strategy needed for companies to adopt.  Since the accompanying slides are best used with narration, here’s the gist of my presentation: Real time data is exploding at a rapid pace with the influx of status features and mobile devices.  This brings new opportunities for people to get information when they need it and opportunities and the companies that want to provide contextual information.  Yet, despite the opportunities, most companies are unable to keep up with the … Continue readingSlides: Real Time Web Is Not Fast Enough– Three Strategies For Business

Future: How The Social Contract Between People and Brands Will Evolve

In the coming weeks, I’ll be publishing the much anticipated Future of the Social Web Report, based on research conducted with the leading social networking companies and organizations in the industry. This post is just a riff off one of the sub-bullets and is intended for those that are already well versed in the social web. In one research interview, I spent time with the insightful Chris Messina who is an active member and on the board of the Open ID foundation. After speaking to him, he brought forth insight on how portable IDs will empower people (he uses the term citizen) to traverse the web and reduce their need to constantly register to sites, and login. He’s *finally* posted … Continue readingFuture: How The Social Contract Between People and Brands Will Evolve

Reports to Read from HP’s Social Computing Lab

A few months ago, I highlighted HP Lab’s report on Twitter, and requested that the team contact me for lunch. They did, and a few weeks ago I met with Dr. Bernardo Huberman who is a Senior HP Fellow and Director of the Social Computing Lab in Palo Alto, see photo. While only one of about 20 labs at HP, this one focused on social computing is of particular interest to me. Their studies of social behaviors as it relates to technology, psychology, and sociology is interesting you can see a list of their public reports. HP’s social computing team has over a dozen scientists to who conduct experiments to see how people will react to a variety of situations … Continue readingReports to Read from HP’s Social Computing Lab

Intuit Bakes Community Directly in Quickbooks Product

Left Image: This sample screenshot of the embedded community experience from the Quickbooks site. Over the next few years, expect your friends and network of experts to be interacting with you as you use desktop software –community will be integrated within your products. This weekend, I had a discussion with Scott Wilder at Intuit, who is one of the practice leaders when it comes to community and how it impacts business. He’s one of those leading the charge at Intuit, who has developed very large communities that thrive beyond the product itself and serve the lifestyle of the community. Scott discussed his strategy of embedding the community features right in the software products –extending the discussion, network, and peer to … Continue readingIntuit Bakes Community Directly in Quickbooks Product

Twitter Is My Social Computer –How it could extend to be yours

Computers exist everywhere It took me a while to figure out that wherever I go, whenever I want, I’ve access to one of the world’s most powerful computers. It’s not an IBM Mainframe that spans my whole living room, nor Google’s search engine, and not the latest Alienware box. It’s Twitter. Social Computing Defined At Forrester, we define Social Computing as: “A social structure in which technology puts power in communities, not institutions.” and this is true for social networks –esp small and fast ones like Twitter. What Google can’t do While Google is great for finding information and websites, it’s NOT great for getting opinion, hearing nuance, or telling me relational information. With Twitter, I can ask information about … Continue readingTwitter Is My Social Computer –How it could extend to be yours

Where Customers Submit, Discuss, and Vote, Ideas: “My Starbucks Ideas”

The first time we saw this implemented in public was the Dell’s Ideastorm website, where the customers were able to submit their feature and product requests. This ultimately resulted in a Linux box being produced, a pretty drastic change from their long term relationship with Microsoft. [The future of corporate websites enable customers to submit, define, and vote for next-generation products in collaboration with product teams] Starbucks has seen the benefits that Dell had, and appears to be using the same Sales Force feature that allows customers to submit, discuss and vote for features, see My Starbucks Ideas. You can: See the top rated ideas (punch cards, wifi, are among the top) Or submit your own idea, I just suggested … Continue readingWhere Customers Submit, Discuss, and Vote, Ideas: “My Starbucks Ideas”