Customers Should Avoid Community Software Vendor Lock In: Own your data
Many corporations are outsourcing their community platforms I’ve been talking to more and more companies that are creating their own corporate communities around their brand. For the most part, they lean on the SaaS models that the white label social network, collaboration, or even insight community vendors provide. While it certainly makes sense for marketers to lean on application service providers (it’s all setup, ready to roll, without the hassle of dealing with internal IT) and a decent to moderate price. Avoid vendor lock in: own your data One thing that I think is worth mentioning is that customers of these software providers need to protect themselves against vendor lock in, and the best way to do this is to … Continue readingCustomers Should Avoid Community Software Vendor Lock In: Own your data