A Collection of Social Network Stats for 2009

If you’re seeking stats from 2008, I’ve compiled them on this similar post of 2008 social networking stats. Update, now see the 2010 stats. Stats are important –but on their own, they don’t tell us much Stats on social networks are important, but I’m going to need your help in creating a community archive, can you submit stats as you find them? I’m often asked, “What are the usage numbers for X social network” and I’ve received considerable traffic on my very old post (way back in Jan 08) of MySpace and Facebook stats, even months later. Decision makers, press, media, and users are hungry for numbers, so I’ll start to aggregate them as I see them. How I interpret … Continue readingA Collection of Social Network Stats for 2009

Findings: Why You Don’t Need to Tweet to Get Traffic from Twitter

I used to promote my blog posts on Twitter, then when I left Twitter, noticed a significant loss in traffic. Yesterday, I did a blog post encouraging others to tweet then retweet my blog post, as you know, being on a Twitter hiatus gives a unique opportunity to try out some experiments. By the numbers: Here’s the stats from the experiment: In the last 24 hours, 199 folks tweeted these words “How Bloggers Should Inspire Retweets” within 24 hours. Although not all of them used the snipurl I created, there were 2,000 clicks and unique clicks 1,280. This means that the average tweet that linked to the post generated 10 clicks, and about 6.4 unique clicks per person. There were … Continue readingFindings: Why You Don’t Need to Tweet to Get Traffic from Twitter

Understanding HP Lab’s Twitter Research

Left: The famed HP Labs think tank in Palo Alto. A few months ago, I spent an entire day with the HP Labs group in Palo Alto, they’re responsible for the R&D and innovation that goes into their thousands of technology products on the market. I was pleased to see this deep dive scientific research on Twitter by Bernardo A. Huberman, Daniel M. Romero and Fang Wu. You can read the free Social networks that matter: Twitter under the microscope (PDF). Written in an academic style, it’s a bit dense for the casual reader. I write for a business audience and I’ll strip out the most important findings, and add my own insight to what I think matters. As always … Continue readingUnderstanding HP Lab’s Twitter Research

Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008

Seeking stats for 2009? They are being compiled on this updated post. Stats on social networks are important, but I’m going to need your help in creating a community archive, can you submit stats as you find them? I’m often asked, “What are the usage numbers for X social network” and I’ve received considerable traffic on my very old post (way back in Jan) of MySpace and Facebook stats, even months later. Decision makers, press, media, and users are hungry for numbers, so I’ll start to aggregate them as I see them An industry analysts’ perspective on web measurement: To be clear, my employer Forrester doesn’t provide specific numbers about social networks like Compete, Comscore, Nielsen or others, we conduct … Continue readingSocial Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008

The Motrin Moms Backlash by the Numbers

If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first glance I didn’t understand the offense, but apparently, it was condescending to moms who perceived wearing babies in a sling as ‘fashionable’ accessory, and who didn’t wanted to be labeled as an ‘official mom’. The original video, which was trying to lean on the light side, took to many generalizations with mothers and resulted in a revolt capped by this backlash video. To learn more about the story, read Laura Fitton’s summary, Dave Knox of … Continue readingThe Motrin Moms Backlash by the Numbers

The Sixth Graders

Sixth graders, are just 10 years from the workforce, I wonder if we’ll be ready. I’m now in Dallas, about to speak to 250 marketers (then do workshops) who all work for a company that’s about to ramp up their social marketing activities and put community first. Brands foster communities is a trend we’re seeing, just as Oracle boldly launched it’s Oracle Mix Ideas which allows anyone to submit comments right on the corporate website. On the flight over here from SF, I sat next to a young lady (mid 20s) who is a teacher to sixth graders (12 year olds) in San Antonio. As I almost always do, I shifted the conversation over to the internet and she shared … Continue readingThe Sixth Graders

Social Networks could have more info about Generation Y than Government

This is entirely speculative post, as I don’t have access to US Government databases, yet the concept worth thinking about. I certainly don’t know the answer, and posed the question to my twitter community with a variety of responses, there wasn’t a clear agreeing side. Government Data The US Government has a wealth of demographic, workplace, educational, and financial information about it’s citizens, I’m sure there are other databases collecting information. Yet when I think about the information being created by ourselves on the social database (myspace, facebook, blogs) only a portion of the above data may be found, but an entirely different set of information can be found. Social Database Our research indicates that a majority of teens in … Continue readingSocial Networks could have more info about Generation Y than Government

The thing about Data

Apparently the industry is starved for hard core data and facts, as I received quite a bit of positive feedback about the numbers I published yesterday. It’s really important to point out the strength and weaknesses of data. Data is certainly useful in decision making (and running decisions up the flag pole, or proving one’s programs are achieving success) but at the other hand, too much focus on data alone is a detriment. Without insight, context, and analysis, data itself is a crutch, and remember the numbers only indicate what has happened, and sometimes point to what could happen. So in the end, you’ll need to find a 360 view of the landscape before applying data, insight, experience, and analysis … Continue readingThe thing about Data

Social Network Stats: Facebook, MySpace, Reunion (Jan, 2008)

Update Nov 2008: I’ve started a new list of data, with links to new sources on this page Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008. Every so often as an Analyst I get numbers from some of the companies I cover (I’m mainly covering social networks now), here are some that I’ve received from Reunion, I feel it’s helpful to share this with my readers. Sources The ones from MySpace are handed to me from a member of the press, someone I have no reason not to trust, and the Facebook stats are from their own site. Facebook Quick Analysis: The hot talked company Facebook has the highest growth rate, and at … Continue readingSocial Network Stats: Facebook, MySpace, Reunion (Jan, 2008)