How technology enables companies to connect with customers
Above Image: Gartner’s Generation V Quadrant, found via Marketing Charts. Gartner: Generation Virtual not defined by demographics Gartner has recently published research on the topic of “Generation Virtual” (Generation V) which essentially define as two things: 1) This generation isn’t specified by demographics (age) but … Continue readingUnderstanding Gartner’s “Generation Virtual”
When Josh and Charlene (I affectionately call them ‘Jarlene’) asked me to donate some of my schwag, I had no idea my Flip Camera given to me from MySpace was going to be ground into a pile of dust (he now owes me a new … Continue readingVideo: Groundswell on Will it Blend
2008 Olympics Opening Ceremony – Get more Docstoc Buzz This slideshow (photo credits here), I found embedded on Sean Percival’s site really shows how China is giving it their all to impress the world. Despite the many criticisms, they’re putting their best foot forward. I … Continue readingOlympic Photos
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Adriana Gascoigne joins social network Hi5 as the Director of Corporate Communications, moving on from Ogilvy Interactive, … Continue readingPeople on the Move in the Social Media Industry: August 8, 2008
Left Image: Here’s some sample data that is derived from NACTAS 2007 North American Social Technographic Online Survey. Although I primarily rely on the proven Forrester Research methodology, when it makes sense, I tap into my network to discuss concepts and get examples. While only … Continue readingHow crowdsourcing helps some –but not all research activities
Like every industry, the social media industry is plagued with problems that for now, are slowly being solved. It’s important to note the challenges in our industry in order to first identify them and eventually overcome them. There is no indicator from our data that … Continue readingThe Many Challenges of the Social Media Industry
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: August 5, 2008
A few months ago, I put a call out to the industry to submit to this catalog of the Community Platform space (also known as the White Label Social Network space), my interest in this space grew from a list I started over a year … Continue readingForrester Report: Vendor Product Catalog of Community Platforms For The Interactive Marketer
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5308/forresters-jeremiah-owyang-the-best-and-worst-of-social-marketing If you’re reading this from a feedreader or an email subscription, advance here to the flash embed to listen to the audio file. Dear friend Jennifer Jones interviews me on my latest … Continue readingAudio: Why Most Brands Fail at Social Network Marketing
Universal Mccann International Social Media Research Wave 3 view presentation (tags: socialmedia research social media) It’s difficult to see the detailed text of this sldieshare, so I recommend clicking to the main site, then clicking the small button that says “Full” which will take you … Continue readingSlideshare: Universal Mccann International Social Media Research
