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Dear friend Jennifer Jones interviews me on my latest Forrester report The Best and Worst of Social Network Marketing. I discuss some of the high level points of why brands have had so many issues –and what they should do to succeed. 15 of the 16 brands we tested did not pass our criteria, I hope that if we retest them, they will have improved.
Update: I’m doing a teleconference on this topic on behalf of my employer, should you wish to discuss this further and learn more.
thank you for the insights,
with some extrapolation you can see how these ideas could apply to far less sexy brands but can you share any positive examples from the data?
great stuff as usual