How technology enables companies to connect with customers
What would you tell 600 marketers from the largest global brands who have European initiatives? That’s exactly what I was tasked to do here at Bazaarvoice’s Social Commerce Summit in London today. These brands, which are quickly moving into the space, have adopted social technologies … Continue readingKeynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity”
Colleague Brian Solis’s latest book, which focused on organizational change across many of today’s disruptive companies launches –I want you to buy End of Business as Usual now for your team. In the spirit of Groundswell, Open Leadership, and Engage, another book to your business … Continue readingAdapting to Radical Changes in Business
Left: Occupy SF on Sat, Oct 6th. A small group in early am manages camp in front of Federal building, crowd ebbs and flows throughout day. Photo via Ken Yeung. Three days ago on Saturday, I visited the Occupy SF location with Chris Heuer of … Continue readingOccupy SF, While Nascent, is Rapidly Self-Organizing
I’ve been watching with great intrigue the growing groundswell of the Occupy Everything that is directly challenging the economy, business, and the market. My business partner Charlene Li and I and the rest of the Altimeter analysts have been watching and discussing this growing movement, … Continue readingMeetup: Business Leaders to Meet Occupy Everything. Sat AM in SF
The LA Times features how employers are hiring social media professionals, showcasing a sliver of how folks spend their time during the workday. The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring … Continue readingPeople on the Move in the Social Business Industry, Oct 5, 2011
Left: The Customer Hourglass looks at the entire customer experience –beyond the marketing funnel. Today, 82% of marketing departments have formalized social media programs, and are just spreading to other business units such as 30% of customer support and a mere 16% of product teams … Continue readingRecording: Apply Social Across the Customer Hourglass
I want to share with you, I’ve found there are only three types of companies. Once you understand the three variations, you’ll be a better consumer, marketer, or leader. I take a lot of briefings from companies, in fact, hundreds every year. I also meet … Continue readingThe Three Types of Companies: Biggest, Better, and Different
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, … Continue readingPeople on the Move in the Social Business Industry, Sept 19, 2011
Left Image: Startup Alley features 200 emerging startups, I talked to as many as I could. In my quest for ABR (always be researching), the Three Web Strategy Spheres, I had a day to focus in on the technology sphere (the bleeding edge of it) … Continue readingDisruption at Disrupt? Not Quite, but Here’s a Few Gems
I had the honor of joining one of the top podcasts in the space For Immediate Release podcast series which has been publishing as long as I can remember on how communication, technology and business intersect. It was an honor to spend my Saturday morning … Continue readingPodcast: For Immediate Release Social Business Readiness
