Guest Post: Altimeter’s new Analyst on Digital Marketing Suites, Andrew Jones

Jeremiah: Please welcome Andrew Jones, as a guest poster on the Web Strategy blog.  I worked with Andrew for many years at Altimeter, if you’ve read my research reports, you’ll often find him on the byline as a researcher involved in my work on social business, social media management systems, and more.  Andrew has showed fantastic research chops, derives insights, and is growing his capability to forecast future markets.   While I’ve moved on from Altimeter a month ago, I remain a friend of the firm (and on the board of advisors) and wanted to help showcase the new talent that’s rising, esp during these transition periods.  Please show Andrew the same warm welcome that others have shown me, as … Continue readingGuest Post: Altimeter’s new Analyst on Digital Marketing Suites, Andrew Jones

Jeremiah’s new venture; moving on from Altimeter

I’m starting a new company to help progressive corporations tap into the Collaborative Economy. I’ll be leaving Altimeter in my current role, but will remain connected as I join Altimeter’s Board of Advisors. One of the advantages of being an industry analyst is being able to see what’s coming in the future.  To address this transformation, large corporations are going to need help to manage this radical market change.  In the coming weeks, I’ll share my plans for this new venture. It’s amazing to see four years at Altimeter Group go by so quickly.  We’ve accomplished so much. The kickoff, our first conference, and the publication of Open Research reports, we have helped clients adopt disruptive technologies. My business partner … Continue readingJeremiah’s new venture; moving on from Altimeter

Report: Corporations must join the Collaborative Economy (Slides, Video)

Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before. [The Collaborative Economy is an economic model where ownership and access are shared between people, startups, and corporations]   Disruption: Customers are now sharing products and services with each other, like AirBnb (vs hotels), Lyft (vs buying cars), Lendingclub (vs banks), 99 Dresses (instead of buying clothes), odesk (vs traditional hiring methods) as an alternative to traditional sales, in fact, our small list of 200 startups only has a portion of the services that have emerged, enabling this trend. At Altimeter, … Continue readingReport: Corporations must join the Collaborative Economy (Slides, Video)

Why Social Business Headcount Decreases Before Radically Expanding

Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands.  Altimeter found through two independent surveys to enterprise class (Companies with over 1000 employees) survey respondents in different years that they both have a drop off in headcount at year 2-4.  We’ve survey corporations both in 2010, as well as in Q4 2012 to find out how social business programs are structured.  Much of the research was recently published in the report, the Evolution of Social Business.  So why this change? After experimentation, unchecked programs get sanitized as a central … Continue readingWhy Social Business Headcount Decreases Before Radically Expanding

Social Business Buyers Invest in Scaling

Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global national corporations with over 1000 employees, we posed a series of questions in our survey battery. In particular, we wanted to find out where decision makers are bullish on investing and found the following trends on marketers with intent to increase spending: To manage proliferation in enterprise, marketers purchase social media management systems.  Altimeter has been covering this software category since March 2010 (see all posts), … Continue readingSocial Business Buyers Invest in Scaling

Altimeter Research: Social Business Spreads Across The Enterprise

Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve carefully watched over the years, and perhaps I’m most known for, is how companies organize their internal structure for social business. Over a year ago, we conducted this same study, to glean where the market is; we’re back with additional benchmarking data, and you can read the full report of Social Business Evolution (embedded below) This most recent data resonates the trends that we’re hearing and seeing in … Continue readingAltimeter Research: Social Business Spreads Across The Enterprise

Altimeter Open Research: Organizing for Content Marketing

Every company is now a media company. Content Marketing is in high demand, as every company has now realized they are media companies.  In fact, our list of Content Marketing Software startups has resulted in calls from VCs, press, brands, and potential competitors.  We also know, from our brand survey that Content Marketing is the top go to market priority at corporations.  I frequently tell the market that social business tools, like railroad tracks, laid down the infrastructure for many corporations to now talk to the market; the challenge is, they don’t know what to say! [As every company is now a media company, they must orchestrate content in harmony –or risk marketplace cacophony] Above: As every company becomes a … Continue readingAltimeter Open Research: Organizing for Content Marketing

Altimeter’s Four Disruption Themes for Business

Jeremiah: This was initially posted on the official Altimeter blog, which I’m now cross-posting here on Web Strategy. I’m personally proud, that our research team can come together as one unit to do this, and look at many technologies and identify broader themes as a collective. Once in a while, I pinch myself at how fun work can be, isn’t that the way it’s supposed to be?  Here’s the post: By Altimeter’s Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis; Consulting: Ed Terpening, Alan Webber; Researchers: Jon Cifuentes, Jessica Groopman, Andrew Jones, Jaimy Szymanski, Christine Tran Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was … Continue readingAltimeter’s Four Disruption Themes for Business

Call for Insights: Altimeter Blog Ring on the Sentient World

Request: We want to hear from you. Tell us on your blog or website how the “Sentient World” impacts your business (positively or negatively), and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in September and October to deepen understanding of our three research themes. The next theme of focus is the Sentient World. Consider these key questions when contributing to the conversation on your blog or website: Sentient World rolls up trends like internet of things, body data, big data, cloud computing, nfc and beyond, I presented a keynote at LeWeb discussing this theme, see video. Once the information exchange begins, how can companies and users participate? How do dialog and conversation shift as consumers begin … Continue readingCall for Insights: Altimeter Blog Ring on the Sentient World

Altimeter Report: The Social Media ROI Cookbook

Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, Researcher Andrew Jones, (I served as editor) have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of social?” In this definitive report, Altimeter found that there are half a dozen methods being deployed, each with flaws and strengths. It’s key that the business knows which method to deploy, when, and then line up the right process, teams, software, and partners to help. Despite a thorough look into leading case samples and speaking with dozens of members of the ecosystem, we found there is no single solution that is fool proof. In this … Continue readingAltimeter Report: The Social Media ROI Cookbook