Our latest research at Kaleido Insights from my colleague Rebecca Lieb Download here: Global Content Strategy: This is Going to Be Big! Enterprises are still in the early stages of integrating content strategy as a discipline, not only into the marketing mix, but also into operations … Continue readingGlobal Content Strategy: This is Going to Be Big!
In my industry interactions with marketers (both at startups and at large corporations) I’ve found there is a dichotomy between marketers, and the organizations which they serve, succinctly, I see two types of roles: 1) Downstream Marketers This style of marketer is most common. They … Continue readingTwo Types of Marketers: Upstream and Downstream
Left image: Melanie Notkin, in middle, evangelist for Savvy Aunts, at her book launch in Manhattan NYC. Sex in the City in real life? Professional working woman climbing the corporate ladder? Married women entrepreneurs holding their own? Yes to all. I so often hear from … Continue readingNot Just Moms: Untapped Opportunity for Brands, meet the ‘Savvy Auntie’ aka PANKs
The social software space has been conducting some interesting marketing techniques, and I’m here to comment on what I’ve seen. Being an attendee at dozens of shows a year, also receiving more emails than I can count from these vendors, I wanted to provide a … Continue readingThe Peculiar Marketing Trends Among The Social Software Industry
I want to share with you, I’ve found there are only three types of companies. Once you understand the three variations, you’ll be a better consumer, marketer, or leader. I take a lot of briefings from companies, in fact, hundreds every year. I also meet … Continue readingThe Three Types of Companies: Biggest, Better, and Different