Video: Tech Wellness Speech from Techonomy Conference, NYC

It was an honor to present at Techonomy event in NYC this spring. If I had to summarize three words to this event, it’s “Tech, Business, and Purpose”. They frequently made references to the United Nations Sustainable Development Goals, which we should all be aligning our efforts towards. In this short 12 minuted “TED” style speech, I spoke about the rising trend of Modern Wellbeing, where consumers are using technology to improve their own health and wellness. They’re leaning on powerful companies like Apple, Google, Amazon and hundreds of startups. I have a longer version, and even a workshop that I’ve presented to HR leaders, you can read my other related posts on this topic, under the Modern Wellbeing category. … Continue readingVideo: Tech Wellness Speech from Techonomy Conference, NYC

Speech: The Six Digital Eras Illuminates a Roadmap

Speaking at Digitalk, Sofia. Photo by Dan Taylor Last week, I presented in Europe (Spark Me, and at Digitalk) the “Six Digital Eras” a roadmap on how I see the future unfolding in digital. When I first built out this framework several years ago, it was during the social media age. I noticed that the Collaborative Economy era was going to emerge, and you’ve seen my writings on that. Quickly, I could see that the next phase (fourth phase) was going to spur the autonomous era. Now, I’m focused in on the Modern Wellbeing (aka Wellness Tech or WellTech) category as technology integrates and augments our minds, bodies, communities and space. This era focuses on the “inner space” on our … Continue readingSpeech: The Six Digital Eras Illuminates a Roadmap

TED: When Cars Become Alive (my 3 min speech)

In the above short video (or access directly), I make the case that your future car will be like a living creature, able to predict what we want, and even start to reproduce. I had a mere three minutes to present and deliver a single concept on the largest physical TED stage in Frankfurt Germany in conjunction with BMW at the world’s largest auto show. Over 180 people submitted ideas, and 6 folks were invited by the TED team to bring that idea to the stage. Of course, I was delighted to be selected. We had many planning calls, and a seasoned TED speaker was assigned to mentor me. I rehearsed about 50 times, and we did multiple dress rehearsals … Continue readingTED: When Cars Become Alive (my 3 min speech)

Don’t Suck. How to Successfully Moderate a Conference Panel

This post has now become recommended reading for moderators at Ad:Tech 2008, SXSW (see FAQ #10), and more. This post is reprint from a few years ago, but is just as relevant, as the industry prepares for another busy conference season. Most Panels Suck: How To Stand out from Others Sadly, the value of most panels are really poor, and this is mostly due to the lack of moderation. Yesterday, I heard that one nervous moderator asked the panelists to introduce themselves (which was his job), then went directly to Q&A, providing little structured value to the audience. On the complete opposite end, I’ve seen one self-important moderator answer questions from the crowd, when it was his job to field … Continue readingDon’t Suck. How to Successfully Moderate a Conference Panel

2015 Is the Year of the Crowd (Slides & Video)

LeWeb Deck: 2015 The Year of the Crowd from Jeremiah Owyang   In the embedded presentation above, I assert that 2015 Is the Year of the Crowd, and make the point in a few ways: The growth in nearly every sector of society with the expanded Collaborative Economy (healthcare, logistics, municipal, corporate and more), see Honeycomb 2, Massive funding in this space, which has overtook funding to popular social networks, see spreadsheet, How the disruptive incumbents are pushing back –legitimizing the movement, see disruption deck, How brands are moving into this space, their adoption is clipping upward, see timeline of brands, How Crowd Companies, a council for large brands that we founded, which has experienced over 100% growth, see Crowd Companies. … Continue reading2015 Is the Year of the Crowd (Slides & Video)

Keynote Slides: How Crowds and Companies both Share

How Crowds and Companies both Share (Keynote at SHARE) from Jeremiah Owyang The above embedded presentation is my keynote at the 500 attendee SHARE conference today, I’m also on the conference board of advisors. This San Francisco conference has over 450 attendees spanning the sharing economy startup space, government, investment, and corporate to understand how these new collaborative economy models impact all areas of society. I’m pleased to present after industry pioneer Lisa Gansky who’ll set the stage for the industry. My focus? To explain how this collaborative economy is not limited to peer to peer only –but how corporations can and are playing a role. Why focus on corporations? There’s at least three reasons: 1) If we can influence just 1% of their … Continue readingKeynote Slides: How Crowds and Companies both Share

Keynote Slides: The Collaborative Economy provides Opportunities for Corporations

What role do corporations play if customers don’t need them?  What if the people who used to be their customers get their goods and services from each other?  I’d love to answer that at your next event. That’s exactly the question that our research answers after analyzing 200 of the startups, and interviewing three dozen experts (you can read the full report, right here).  Customers are using social media tools, called “sharing websites,” to share products, services, and even money – bypassing the corporate world.  What’s the solution?  We found a counterintuitive opportunity for today’s innovative companies, that, we believe, they must use to enable their own business functions, business models, and products to be social and, therefore, able to … Continue readingKeynote Slides: The Collaborative Economy provides Opportunities for Corporations

Resources: Converged Media, Integrating your Paid, Owned, and Earned

Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we see this convergence only increasing, and these Venn diagrams will continue to have overlapping circles of paid, owned, and earned. To meet this converging media types, Altimeter kicked off a research project with Rebecca Lieb (a fantastic speaker in her own right), Jessica Groopman (expert researcher), and yours truly. We found that companies must now integrate their marketing process, strategy, and tactics so each channel … Continue readingResources: Converged Media, Integrating your Paid, Owned, and Earned

Keynote Slides: Converging Your Paid+Owned+Earned Media #MUS13

What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into one single form of media live at their customer event here in San Francisco. In this presentation, you’ll find the highlights from our recent report on Converged Media (Open Research, which you can download and share at will) and this slideshare includes a problem statement, definition, 6 real world examples, a workflow broken down into pieces, and closing remarks. Love to hear your comments, if your brand is already converging Paid, Owned, and Earned, so we can tell your story on your success. A thank you to … Continue readingKeynote Slides: Converging Your Paid+Owned+Earned Media #MUS13

Video: Scaling Your Social Business (Dreamforce Presentation)

I was pleased to be a featured speaker at Dreamforce, to share Altimeter’s research on Social Business. My topic? To focus on how companies need to scale social business. I referenced the following Open Research (meaning you can download them) reports: Social Business Readiness, Career path of the Corporate Social Strategist, and Managing Social Media Proliferation, see all my Open Research on this tab. Key Agenda Points: Social business does not scale, companies are at risk for “Social Sanitation” Advanced companies scale with at least six programs: 1) Get into a scalable formation now 2) Enable business units (safely) 3) Streamline workflow with tools 4) Scale with peer to peer communities 5) Grow an unpaid army of advocates 6) Integrate … Continue readingVideo: Scaling Your Social Business (Dreamforce Presentation)