How technology enables companies to connect with customers
Update: Several have suggested that this announcement is nothing new, (See initial announcement in 2006) and upon further investigation (and a quick email exchange with the Facebook team) confirms this to be right. What’s new is that it’s now easier to do than before. Regardless, … Continue readingWhat Facebook’s Developer Announcement means: How Community can be Portable
Click To Play Which department should take leadership of your corporate web strategy? Earlier this week, I flew out to Vegas to speak on a panel with Alastair Duncan is Chief Executive of MRM, at Intel’s sales and marketing event. I was really impressed by … Continue readingVideo: Alastair Duncan on Corporate Website Leadership (3:30)
Twitter no mo’ Kidder ‘Less you become Litter The time for fun and games is over, Twitter needs to step and be the robust communication platform it’s fans are expecting it to be or users may end up leaving. The cracks are starting to show. … Continue readingTwitter: Time for Maturity
So, you’re going to launch a social media campaign huh? You’ve got all the tools, resources, and processes together, but did you remember to set some goals? I get to meet and talk to many companies that are adopting social media from a variety of … Continue readingWhy Your Social Media Plan should have Success Metrics
A few weeks ago, I revisited The Museum of Technology in downtown San Jose, the ‘blue fruit in an orange box’ (see google street map) building sticks out amid the glass corporate buildings and grand hotels. A great landmark for a city centered in innovation. … Continue readingSilicon Valley Sightings: The Tech Museum of Innovation
Update, Monday Jan 28: I’m holding off on publishing the web strategy survey (details here) for a few days, I may get my hands on some better tools/process, so please hang tight. A few days ago, I asked if it would be appropriate to run … Continue readingWeb Strategy Survey coming this Monday, feedback needed
Click To Play I was just at Intel’s Sales and Marketing event on Tuesday, and was really glad to meet Intel’s EMEA Web Strategist (which is what I call decision makers), Taj Peyton. He’s responsible for understanding each of the unique needs of cultures in … Continue readingVideo: How to Globalize your Website with Taj Peyton, Web Strategist at Intel (3:15)
Here’s where you’ll find me, (and my presentations) over the rest of Jan, and all of Feb. This excludes any ongoing Silicon Valley events (is this updated?) that I may attend. Web 2.0 Marketing: What’s Real and What’s Hype (Microsoft/MarketingProfs, client | Webinar, Feb 14 … Continue readingUpcoming Events
Why Web Strategists should consider widgets Expect widgets to act like a network, the span over many different containers like social networks, websites, and blogs. Since widgets are opt-in by the publisher or social network member, it’s a great way to track who’s actually interested … Continue readingWhat Growth In Widget Networks Means To The Web Strategist
Bombardment should wither Traditional marketing is usually a head on approach where marketers carpet bomb screaming messages fighting for the attention of their community. Today, social media is really a lateral strategy. The most savvy brands will figure out how to “energize” customers so they … Continue readingSocial Media, A Lateral Approach to Marketing
