Portable Social Graphs – Imagining their Potential View SlideShare presentation or Upload your own. (tags: retail marketing) Over one year ago, we defined the Social Graph as an online representation of our relationships. These graphs define our personal, family, or business communities on social networking websites. Razorfish, an Interactive Firm owned by Microsoft serves the largest brands in the world. When I first met with them earlier this year, they were just growing their practice, primarily lead by Shiv Singh. In fact, their CEO told me that social at the time, was just one component (a small one at that) for their agency. Things are starting to change, since we met a few weeks ago in SF, they told me … Continue readingImagine how Portable Social Graphs Will Impact the Web
Thanks to Kevin Werbach who invited me to lead a roundtable at Wharton West (yes, the business school) in San Francisco last night. The topic, “Social Graph for Fun and Profit” was intended to let the attendees engage, shout, argue, and come to agreement on how we can address this new world. If you’re not familiar with the social graph, here’s how I explain the social graph to executives. I agree with Kevin, there are so many ideas, not everyone agrees with everything. Present were many CEOs, VCs, Analyst, Entrepreneurs, Googlers, Bloggers, Consultants, and quite a few folks from Adaptive Path. Elliott Ng attended my session, and shared his viewpoints on how the future will be amorphous, layered, interconnected, and … Continue readingSupernova Mixer in SF: “Social Graph for Fun and Profit”
Update: Several have suggested that this announcement is nothing new, (See initial announcement in 2006) and upon further investigation (and a quick email exchange with the Facebook team) confirms this to be right. What’s new is that it’s now easier to do than before. Regardless, the awareness of this feature is low within the marketplace, and everything I write in the following still stands true. Consider this awareness raising, and more of these types of distributed web tactics to continue in 2008. My goal is to simply tech speak and boil it down to what it means for you, a web strategist. I’ll update this post as I learn more information. What Facebook wrote In their most recent announcement they … Continue readingWhat Facebook’s Developer Announcement means: How Community can be Portable
Listen in to the audio podcast by pressing the play button using the Forrester player above. Folks have asked for me to be transparent in our research, so I’m pulling you all in behind the scenes as Charlene Li and I discuss the topics we research on. Charlene Li, Josh Bernoff, Peter Kim, and myself collaborated on Top Social Computing Predictions For 2008. While many folks have already published their predictions in Dec, now’s a good time for us to share after the noise has settled down. While we each gave specific predictions for the year, Charlene and I focused in on the aggregation or portability of the Social Graph. Not famliar with what the social graph is? Then please … Continue readingPredictions on the Social Graph for 2008: Charlene Li and Jeremiah
Background info: Social Graph If you’re not familiar with the social graph, it’s a representation of our relationships in social networks. There’s a movement underway to be able to separate our social graphs from the social networks, so we can ‘transport’ our friends whatever website we decide to use –without having to re add them. Start with Explaining what the “Social Graph” is to your Executives. Last night, at a roundtable hosted by the Conversation Group and new company called Something Simpler we conversed > debated > argued if the Social Graph can indeed be monetized. Naysayers Tom Foremski also fears monetization and suggests that “I think this could be the Achilles’ heel of social networks–if you push the monetization … Continue readingA Debate: Can the Social Graph be Monetized?
Many are talking about the Social Graph at the technical level, leaving many business folks with many questions. The following, using clear business language (void of tech speak), will explain what is the Social Graph, why it matters, and what you should do. In respecting your time, I’ve boiled down the entire post to seventy words: Executive Summary The Social Graph is the representation of our relationships. Today, these graphs define our personal, family, or business communities on social websites. Unfortunately, we’re duplicating our same Social Graph on multiple websites, resulting in inaccurate data and time spent managing it. Despite many challenges, our Social Graphs should be self-managed from a single trusted source, replicated to websites of our choosing, thus … Continue readingExplaining what the “Social Graph” is to your Executives
I spoke at Visible Path’s (client) Corporate Social Network Design Council in San Francisco today. The panel, moderated by Anneke Seley Founder & CEO, PhoneWorks, included Anthony Lye, SVP of Oracle CRM, Ross Mayfield of Social Text, and Matt, the program manager of Motorola’s Internet and Collaboration Technology. Highlights of the discussion: -Initially, when the web was launched, it was estimated that business folks were separated by 7 degrees, now it can be measured at nearly 3 degrees -Ross suggested that every brand will have a wiki associated with them. Take for example “lost” which has a handful of wikis, both from corporate and the fan base -The big question of how do personal and professional networks become both a … Continue readingSocial Graph for the Workplace: A discussion hosted by Visible Path
Summary The need for a social graph is very clear as social networking features will be present on nearly every website. Because of it’s pervasive nature, I assert that the browser should be considered as a tool to display and render a social graph regardless of what site you visit. Situation: Social networks features to be ubiquitous What’s the problem? Social Networking is a feature of a website, and may happen to every site. Pain: Managing friends and networks is inefficient We’re tired of adding new friends and existing friends to each website that we join. Because of the sheer minutia of the task, we may inadvertently forget to add friends from one network to the next. Enter the Social … Continue readingWeb Theory: How the Social Graph could be implemented from a Browser