I was just at Intel’s Sales and Marketing event on Tuesday, and was really glad to meet Intel’s EMEA Web Strategist (which is what I call decision makers), Taj Peyton. He’s responsible for understanding each of the unique needs of cultures in his European market and developing localized versions of the corporate Intel site –no easy undertaking.
Watch this video and you’ll learn
-Why you should or should not localize
-What you research
-Other than language, how are regionalized sites are different than corporate website
-How to get started
-Management is a nightmare, what tools to use?
I ran out of memory, so the interview got cut short a few seconds, but there’s a lot of meat in his presentation. If you’re planning on localizing you website, be sure to really understand the demographics (who are they), physhographics (how they think/feel), and technographics (how they use technology) before deploying, otherwise you may have just wasted your resources.
And yes, that’s the Wynn in the background, one of Vegas’s newest hotels. Intel put me up at the brand new Venetian extention, the Palazzo, each room is a suite (3 HD flatscreens), it’s opulent. I’m pretty sure I was the first person to every stay in the room as they just opened up last week, why do I think that? I had to plug in a lot of the appliances, I’m sure that’ll never happen again