How technology enables companies to connect with customers
Click To Play I interviewed Maria and Aaron Contente, who are both native Spanish speakers from Mexico, educated, and are successful professionals in Silicon Valley. Maria Contente manages many of the relationships with our clients at Forrester in Silicon Valley and Aaron is an engineer … Continue readingVideo: Facebook’s Spanish Translation Misses the Mark (4:20)
Left: Bright and colorful Stanford Red umbrellas grace the campus. OpenSocial, a promise made, but little has been seen. Not sure what OpenSocial is? Here’s how I explain OpenSocial to Executives. If you want to learn more, then join us as I’ll be moderating a … Continue readingPanel Presentation: The Promise of Open Social at MIT/Stanford Venture Lab
In this blog, I strive to provide a balanced viewpoint of both the benefits and challenges of a web strategy, it’s easy for us to become over-hyped and then fall right into the pit of exuberance. From white label social networks to existing social networks … Continue readingThe Many Challenges of Social Network Sites
Click To Play Stephanie connected with her long lost uncle through the comments in this very blog, watch to learn how. This is a special video, but it has nothing to do with web strategy or corporate social media. Stephanie Agresta connected with her long … Continue readingVideo: How a family reconnected using social media with Stephanie Agresta (3:15)
This was the quote I heard last night from someone I know, his impression was that the role of Marketers was: “to get people to buy stuff that they don’t need”. Partially, he is right. The reputation of marketers is often negative, where marketers are … Continue reading“Marketers get people to buy stuff that they don’t need”
As an analyst, I watch the online community space very closely, and am always interested in seeing how traditional institutions and organizations approach, adapt, succeed or fail in adopting social tools. Fast Company, a forward thinking business publication has revamped it’s corporate website to now … Continue readingAn Initial Analysis of the Fast Company Community
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4909/facebook-status-update Jason Lopez, former colleague/friend/journalist from PodTech’s newsroom interviews me on the phenomenon we know as Facebook, I also discuss how the web will be distributed, move offsite, and ‘fly’ around the web. … Continue readingAudio: Overview of Social Networks, Facebook (7:45)
I often get criticized for talking about my employer, but I’m going to risk doing it because this is an example of a company who’s joining the conversation, and coming from an industry that isn’t always known for opening the doors of information, it’s important … Continue readingConversations at Forrester…welcome CEO Blogger George Colony
Click To Play In my role, I get briefed by companies that I cover in my space (social networks, widgets, and related products). If I feel the speaker is strong, and can deliver a succinct message that’s helpful to my audience, I’ll do a video. … Continue readingVideo: How the Web Strategist should approach Widgets, with Ro Choy of RockYou (4:30)
I’ve been speaking to a few folks from Fortune 5000 companies that don’t understand the social web, this post is intended to propel them forward, I’ll be as succinct as possible. The goals of the traditional web marketing program is to create a ‘funnel’ and … Continue readingHow to catch a fish
