How technology enables companies to connect with customers
Every once in a while, I spur on an interactive game on Twitter. A few weeks ago, I held a Jeapardy game, and one lucky winner received a Groundswell book. Today, I held a game, where encouraging twitter members to submit interesting facts about brands. … Continue readingTwitter Game: Parents of Brands
I want you to start thinking differently about how you get information. As you know from my postings, that trust is highest from our peers, we trust those that are like us, or our friends above all us. Information delivery is evolving, we’re starting to … Continue readingTrendWatch: Comparing MicroMemes, Network Feeds, and MacroMemes
(Rather than theorize on the Community Pyramid, you can create your own ladder for free on the Technographics Profile Tool) Respected Don Dodge has an interesting post where he segments communities by a taxonomy of: 1 creators, 10 synthesizers, and 100 consumers. It’s a good … Continue readingSee Actual % of “Community Pyramids” with Technographic Data
Lee Lefever does yet another great video, explaining the difficult to explain and what it means to people, business and industries. I liked how he focused on what’s really important, the change between people and institutions, not just tools. He’s even offering these videos for … Continue readingVideo: Social Media in Plain English
Bret Taylor, one of Friendfeed’s four founders After experimenting with Friendfeed (add me) on and off since March, and more heavily the last few weeks, I decided it was time to meet Founder Bret Taylor at Friendfeed’s airy headquarters in Mountain View for a formal … Continue readingWhat Friendfeed’s “MicroMeme” Means For You, Brands, and The Web
Yesterday, Paul Greenberg asked on Twitter: “Can anyone give me names of leading social media/social network analyst besides @jowyang, of course. Big or small firms or soloists okay”. I’m not sure what he was looking for, or why I wasn’t included in his query (update … Continue readingSending customers away and firing your own customers
In my previous post, I asked a question for the chance to win one of two tickets to the Graphing Social Conference in Virginia. I was getting so many responses (over 20 in 12 hours) that I had to put a cap on the contest. … Continue readingCarmen, John, and Ajay on the future of White Label Social Networks
We should try to be unbiased when it comes to social media, point out the good and the bad, this is one post in my ‘challenges‘ category, read the others, it’s important. With there being so many social media zealots out there, It’s important to … Continue readingThe Many Challenges of Corporate Blogging
[See handwritten green notes over image to understand why] Lately, Twitter has been down more than the ground. So many are commenting why Twitter is having so many issues: scalability due to Ruby on Rails, mainstream adoption from press and media, or even just Scoble … Continue readingThe Truth Why Twitter is Over Capacity
As an analyst at Forrester focused on Social Computing, I’m creating an online catalog for clients that lists out the many players in the White Label Social Networking space, a market I’ve been covering before I even joined the company. If you work at one … Continue readingForrester Underway to Catalog the White Label Social Networking Space
