How technology enables companies to connect with customers
Today marks my one year anniversary as an industry analyst at Forrester. It’s been an amazing journey so far, from conducting research to presenting it, advising clients, traveling the world, and following my passion for the web. I’ve learned a lot, messed up a few … Continue readingOne Year as a Forrester Analyst
Left Image: This sample screenshot of the embedded community experience from the Quickbooks site. Over the next few years, expect your friends and network of experts to be interacting with you as you use desktop software –community will be integrated within your products. This weekend, … Continue readingIntuit Bakes Community Directly in Quickbooks Product
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Andrea Hill was recently hired as the Director of Social Media and Interactive Technology at Worldways Social … Continue readingPeople on the Move in the Social Media Industry: Sept 29, 2008
Every few days, (or hours) you probably get a friend request of some sort, the good news is, someday, this will not be relevant. I just got finished watching this video of Renato of “E”, a device and software platform that allows you to phsyically … Continue readingWhy ‘Friending’ Will Be Obsolete
A graph indicating the frequency of the term “#tweetdebate” Last night’s debate was truly an interactive experience for all. Although I setup some guidelines to score the candidates, things quickly took on a life of their own as the group formerly known as the audience … Continue readingRecap on the Tweetdebate experiment
I’m sitting in Union Square SF on a Saturday night at Starbucks getting some additional analysis completed on the Wave report, which should be publishing in a few weeks. I can’t but help think about some trends that I’ve been hearing from multiple people. On … Continue readingWhat’s after the Social Web?
With your brand being mentioned so many places online, it’s a difficult task to manage how it’s positioned and where it appears –in fact, in many ways, you can’t control the brand, as it’s now ‘owned’ by those who talk about it (or always has … Continue readingMonitoring and Managing a Brand
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Sept 24, 2008
I’ll keep this short, I’m neck deep in analysis for the upcoming Wave report –while trying to balance client needs and projects, I’m busy. When I worked at web startup in the first web boom, all kinds of people came to power that didn’t have … Continue readingThe Power Trip
Sixth graders, are just 10 years from the workforce, I wonder if we’ll be ready. I’m now in Dallas, about to speak to 250 marketers (then do workshops) who all work for a company that’s about to ramp up their social marketing activities and put … Continue readingThe Sixth Graders
