How technology enables companies to connect with customers
Left Image: The dashboard in a car measures key health metrics, but the most important screen is the GPS, it tells me where I’m headed, where I am. and how to get there. Yesterday, I attended Federated Media’s Conversational Marketing Summit in the gorgeous Presidio … Continue readingSocial Media Measurement: Dashboards vs GPS
Left Image: I was stunned by the diversity and co-existence of thousands of species at this tropical reef exhibit Change is coming, whether you like it or not. Jive software, a company I formerly cover slashed 1/3rd of it’s workforce (see update below), likely in … Continue readingAdapting to Change on the Reef
In the age of meme trackers, aggregators, and news.google.com I hear from more people that this hand created editorial list I do each week is helpful. With so much content being created now, it just goes to show that editing (by humans) is more important … Continue readingWeekly Digest of the Social Networking Space: Oct 15, 2008
Briefings are a core part of being an analyst, this constant input fuels me with new ideas, examples, and vendors to recommend to our vast client base in our inquiry calls, speeches research reports, and even blog posts. I want you to be effective and … Continue readingHow to have a Successful Briefing with me
With the financial crises impacting not just US but global markets, as an industry analyst focused on social computing, I’m going to watch how this impacts layoffs in the tech and social media space. While I take no joy in seeing jobs get cut, I … Continue readingLayoffs in the Social Media Space
I go to a lot of conferences, more than I want to admit. Part of my job is to cruise the vendor rows and talk to folks to learn about what new offerings that they have. It’s rare that I ever see a booth that … Continue readingWeb Conferences: Does Your Booth Standout?
Image: The Mother Ship: Forrester Research, HQ, 400 Technology Square, Cambridge, Ma (see Google map) There’s a lot of people behind the scenes at Forrester that are supporting the public facing analysts, and they often have thankless jobs. I want to take a moment to … Continue readingThanks!
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Oct 8, 2008
Most of my readers are interactive marketing professionals, they are experimenting, using, or living in the social media world –for some, it’s part of their very being and defines them professionally, and personally. Social Media (which has gained popularity in the last few years) has … Continue readingFour Social Media Questions You Must Answer During an Economic Downturn
I’m writing this from 30,000 feet as I fly back from Chicago to SF, it took nearly 2 hours to clean out my inbox, and that’s not even my personal one. Thank you for all the wonderful suggestions and kudos for hitting my one year … Continue readingMeet Forrester’s Social Computing Analyst Team
