Damage Control: Social Media Reversals
Corporations continue to get blindsided by social media –which of course, is just a representation of underlying customer or product issues that should be fixed. Companies respond in three ways: 1) Ignore it and do nothing at their own peril, 2) Are responsive but not necessarily in control 3) Assert themselves and be proactive –even during a crises. The following three examples highlight companies being proactive in the third effort –and analyzes their end result. AT&T Evangelist Softens Support Woes –For The Short Term Large telecommunications giant AT&T has had a reputation for ineffective coverage and support –an ailment common the bigger companies get. Recently, the iPhone community in both NYC and SF in particular have shouted out against … Continue readingDamage Control: Social Media Reversals