How technology enables companies to connect with customers
This has been one busy year for me, I’ve traveled the country and world to meet and talk about social media. Just about every city I visit, I try to attend a social media meetup or host my own, to date, I’ve participated in tweetups … Continue readingSilicon Valley Tweetup: Dec 11th
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Nov 26, 2008
Bob Pearson (Twitter at bobpdell) Vice President, Communities & Conversations at Dell invited me out to Microsoft’s Architect Forum to co-lead a session on social computing. I let my twitter community come up with questions, and I took three from the dozens to pose to … Continue readingExecutive Video Interview: Why Dell Continues To Use Social Media
Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Geoff Merrick joins Ripple6 in the new position … Continue readingPeople on the Move in the Social Media Industry: Nov 24, 2008
Word of Mouth, the Holy Grail of Marketing Word of mouth marketing is one of the most desirable activities to brands, why? Because research on trust shows that consumers (folks like you and me) trust the opinions of people we know more than anyone else. … Continue readingRetweet: The Infectious Power Of Word Of Mouth
Testing a Twitter Advertising System I tested out Magpie, an advertising system that creates tweets in my tweet stream, from third party advertisers then pays me. Some have already blogged about their opposing thoughts on it, and some are publicaly open that they are now … Continue readingWhy Magpie’s Advertising System Is Self-Diminishing
Seeking stats for 2009? They are being compiled on this updated post. Stats on social networks are important, but I’m going to need your help in creating a community archive, can you submit stats as you find them? I’m often asked, “What are the usage … Continue readingSocial Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Nov 19, 2008
I received a tweet from Monika pointing to this animation that was created by VizEdu, they created an animation showing how I used my blog to create a vendor product catalog for the white label/community platform space (its still a top viewed page). I started … Continue readingUsing Blogs to create Industry Lists
While brand backlash (one example of a Groundswell) from social media tools are certainly an impact to the reputation of companies and how their consumers react, there are many different levels of severity from each. First, see this list of brands that were punk’d from … Continue readingCategorization of Brand Backlash Storms
