Executive Video Interview: Why Dell Continues To Use Social Media

Bob Pearson (Twitter at bobpdell) Vice President, Communities & Conversations at Dell invited me out to Microsoft’s Architect Forum to co-lead a session on social computing. I let my twitter community come up with questions, and I took three from the dozens to pose to Bob, select questions from: Cece Salomon-Lee, Ravit Lichtenberg, and oemporor (can’t find his tweet) Here’s the questions I posed to Bob, if I could only spit the words out as well as I could write them: Is IdeaStorm increasing revenues? Is social media impacting the bottom and top line of Dell? How Dell has made $1mm in revenue from Twitter. Is social media superficial branding, or does it truly change the company? How does an … Continue readingExecutive Video Interview: Why Dell Continues To Use Social Media