How technology enables companies to connect with customers
Altimeter Groups’s latest Open Research report (available on creative commons for you to download, use, and share) is now available from analyst Brian Solis. This report, which challenges the way that companies measure influence points out how tools like Klout, Kred, Empire Avenue and beyond. … Continue readingAltimeter Open Research Report: The Rise of Digital Influence
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the … Continue readingPeople on the Move in the Social Business Industry, Mar 18, 2012
This Week in Tech by Leo Leporte is one of the top shows featuring tech trends, new gadgets, and business and social trends. In addition to our host Leo Leporte, it featured Jeff Jarvis, Gina Trapani, and myself. The timing was great, I was invited … Continue readingIs SXSW Getting too Large? Video with Leo Laporte
By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst. If consumers don’t differentiate between “Paid, Owned, and Earned” so why are marketers segmented by different departments and have separate agencies that do each? Does a ‘social media agency of record’ actually slow progress? … Continue readingUpcoming Altimeter Research Report: Integration of Paid, Owned, and Earned
Left: Austin on Sunday, after rain dispersed. If you didn’t attend SXSW and want a first hand perspective (or maybe you did go and partied too hard) then this post is for you. There’s a lot to learn from SXSW: A Petri dish of social … Continue readingSXSW Interactive 2012: As Crowd Swells, New Technologies Emerge for Intimate Relationships
The embedded slides below are from the Digital Blue Conference held in Miami, on March 2, 2012. The goal? To help digital marketers at health insurance companies best understand how the industry is changed, who’s innovating, and what we can learn from best of breed … Continue readingKeynote Slides: Lead the Dynamic Customer Journey
Want to know where the social media jobs are? Business Insider covers this growing career, showing how some social media marketing managers are earning $117,000 a year in Silicon Valley. Both the submissions on this job announcement board, as well as available social media positions at … Continue readingPeople on the Move in the Social Business Industry, Feb 27, 2012
Left: Downtown Austin, 2007 Will you be at SXSW this year? This year, we’ll have another cadre of Industry Analysts there, please join me and my colleagues in learning, sharing, and networking at this annual festival. I’m excited to return for my 5th interactive festival … Continue readingJoin Altimeter Group at SXSW 2012
Altimeter’s latest report now on Enterprise (inside of companies) social networking is now out from Charlene Li, author of Groundswell, Open Leadership and my business partner. She conducted thorough analysis by surveying 185 users, surveyed 81 ESN decision makers and interviewed 12 technology vendors. Key … Continue readingEnterprise Social Networking: Focus on Relationships (Altimeter Report)
Marketers, have you ever been in an agency pitch that focuses on the tool and channel and forgets about content? Or, from the other side of the table, have you ever had a client on the brand side ask you for your Twitter/FacebookPinterest strategy –but … Continue readingBeyond Tools, Marketers Must Focus on Content (Altimeter Report)
