Infographics: Growth of Sharing in the Collaborative Economy

Participation in the Collaborative Economy has grown by 25 percent in the past year alone. That’s one of the key findings we shared in The New Rules of the Collaborative Economy, a Vision Critical report I co-authored with tech strategist Alexandra Samuel. As the infographics below shows, more than 110 million North Americans now do some form of sharing in the Collaborative Economy. More than half of North Americans now get the products and services they need from each other, peer to peer, instead of buying from established corporations. The rapid rise of the Collaborative Economy raises an important question for businesses: what’s driving the growth of this movement? More importantly, is it a permanent shift in customer behavior? Data … Continue readingInfographics: Growth of Sharing in the Collaborative Economy

Report: Sharing is the New Buying, Winning in the Collaborative Economy

Sharing is the New Buying: How to Win in the Collaborative Economy from Jeremiah Owyang The Collaborative Economy Movement Changes Business This report offers critical insight for big brands who are grappling with the emergence of the Collaborative Economy, and for the startups that are driving this growth. For those new to the term, the collaborative economy is a powerful, if nascent, movement in which people are getting the things from each other, it’s a combination of trends like the sharing economy, maker movement, and co-innovation. [In the growing Collaborative Economy, people fund, make, and share things with each other –rather than buy from inefficient corporations] That means that people go to a site like LendingClub to get funding for … Continue readingReport: Sharing is the New Buying, Winning in the Collaborative Economy

Report: Corporations must join the Collaborative Economy (Slides, Video)

Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before. [The Collaborative Economy is an economic model where ownership and access are shared between people, startups, and corporations]   Disruption: Customers are now sharing products and services with each other, like AirBnb (vs hotels), Lyft (vs buying cars), Lendingclub (vs banks), 99 Dresses (instead of buying clothes), odesk (vs traditional hiring methods) as an alternative to traditional sales, in fact, our small list of 200 startups only has a portion of the services that have emerged, enabling this trend. At Altimeter, … Continue readingReport: Corporations must join the Collaborative Economy (Slides, Video)

Risk Management: Guarding the Gates (Altimeter Report)

Interestingly, I’ve been meeting more compliance, legal, and governance professionals in meetings involved in brand side discussions around social business strategies.  To understand the needs of this specific role’s goal is to protect the company but enable business to connect to customers Altimeter conduct an Open Research project My colleagues Analyst Alan Webber and Researcher Jaimy Szymanski interviewed 33 professionals and vendors on the front end of social media risk management and surveyed 92 professionals who said social media risk management was either a significant part or the primary part of their job. The result is our report Guarding The Social Gates: The Imperative For Social Media Risk Management which looks at the newly emerging field of social media risk … Continue readingRisk Management: Guarding the Gates (Altimeter Report)

Altimeter Report: Paid + Owned + Earned = Converged Media

To join in an active discussion and presentation, co-author Rebecca Lieb and myself will be hosting a webinar convering the findings from the research, please register for the webinar on Converged Media.  Altimeter directly interviewed 34 agencies, brands, technology vendors and industry experts to answer  how media are changing. we found: Summary:  Converged Media a Reality –Significant Ecosystem Changes Ahead Paid, owned, and earned is converging (like social ads) at a rapid pace, we found 11 criteria of success, a handful of case examples, yet companies are hampered internally and with fragmented agencies and technology to make this happen.  Converged Media utilizes two or more channels of paid, earned, and owned media. It is characterized by a consistent storyline, look, … Continue readingAltimeter Report: Paid + Owned + Earned = Converged Media

Recording: Three Disruptive Business Research Themes

Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter’s Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, advertising, analytics, leadership, change management, user experience, and social, we’ve distilled all of the trends we’re seeing and found a common thread among them. We generated the three research themes with the following in mind: the goal was to ascertain business disruption trends –beyond just technology changes. Each Altimeter analyst provided a unique viewpoint to help create a consolidated view of disruptive trends. All Altimeter analysts will focus on these research themes for 2012 and … Continue readingRecording: Three Disruptive Business Research Themes

Upcoming Altimeter Research Report: Integration of Paid, Owned, and Earned

By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst. If consumers don’t differentiate between “Paid, Owned, and Earned” so why are marketers segmented by different departments and have separate agencies that do each?  Does a ‘social media agency of record’ actually slow progress?  Can a marketing effort be more effective if all of these methods are used together?  These are exactly the questions we want to answer. I’m very pleased to announce a new research project by Altimeter Group involving myself (Earned, Owned) and Rebecca Lieb (Paid, Owned), our NY based analyst who knows advertising, agencies, and has written both a book and a recent research report on content marketing. My expertise is Earned and owned media, while Rebecca … Continue readingUpcoming Altimeter Research Report: Integration of Paid, Owned, and Earned

Enterprise Social Networking: Focus on Relationships (Altimeter Report)

Altimeter’s latest report now on Enterprise (inside of companies) social networking is now out from Charlene Li, author of Groundswell, Open Leadership and my business partner. She conducted thorough analysis by surveying 185 users, surveyed 81 ESN decision makers and interviewed 12 technology vendors. Key findings that attracted my eye include: Long term adoption often unsuccessful beyond one department. What’s interesting is there’s lots of initial enthusiasm but a slow decline after deployment. In many cases, primary adoption occurred in the marketing/product section, IT, followed by sales and corporate communication. Highest adoption of fremium tools. Interesting breakdown of vendors, with self-service Yammer in the lead, followed by Chatter and Tellingent and IBM connections.   What’s interesting is these fremium tools enter … Continue readingEnterprise Social Networking: Focus on Relationships (Altimeter Report)

Buyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)

Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying social media without a standardized process. In fact, enterprise class corporations (those with over 1,000 employees) have an average of 178 social media accounts and this number will only grow if left unchecked. Companies that don’t control these accounts are at risk of having abandoned accounts, lack of consistent experience, or untrained employees creating a crisis. Join Altimeter’s webinar to discuss this report. We’ll cover the market trends, industry problems, provide new data not in … Continue readingBuyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)

(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs

What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done. First, a workable definition on Social Media Crises for this report: A social media crisis is an issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss. To refine further, while crises may happen on a daily basis we wanted to focus on crises that had the actual outcomes: We categorized each crisis according to three severity levels: Level 1 is for crises that result in negative coverage in mainstream media; Level 2 is for crises that result … Continue reading(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs