How ‘Social Profiling’ Will Work In The Real World
Update: May 27th 2013 Over a year later, the technology is starting to emerge for facial recognition and APIs. Ready or not, new technologies will enable strangers to know your social scores even before you shake their hand. Whether it’s on a job interview, before a meeting, a first date, and as you walk into a store, more disruptive technologies are on the horizon that will enable social data to be easily accessed and viewable in real world situations. Profiling, which has negative connotations in terms of race, law enforcement, and beyond, is commonly used by marketers (and humans sub-consciously) to sort people around us. Yet in our digital and social world, this same profiling technique will be applied to … Continue readingHow ‘Social Profiling’ Will Work In The Real World