How technology enables companies to connect with customers
Recently, folks suggested that social business space was getting washed out, especially with Social Media Week spreading across the globe and being hosted at many corporations. Yet despite the interesting and activity around this topic, many folks are confused around what maturity really looks like. … Continue readingSocial Business: We’re Just Getting Started
Since 2008, I’ve been managing this important list for the industry. Yet again, it’s time for the annual publication of the list of Corporate Social Strategists at companies with over 1000 employees (enterprise class) that are spearheading, leading, and carving out social business at today’s … Continue readingList of Corporate Social Strategist 2012 (Buyer/Brand Side, 1000+ Employees)
Remember that smart kid who sat in the front of the class, but was ignored by the cool kids? That’s a good metaphor for what Google+ is going through. I’ve heard from corporate social strategists I should be cautious about how much time and how … Continue readingGoogle+ Has a Perception Problem
This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional … Continue readingAltimeter Webinar Recording: State of Social Media Management Industry
This latest Altimeter Report, by my colleague Industry Analyst Chris Silva, focuses on how companies must develop a mobile marketing strategy. It sources research from 26 ecosystem contributors including brands, agencies, and technology providers. To learn more about this report, please register for the webinar … Continue readingHey Retailers! Refine That Mobile Marketing Strategy (Altimeter Report)
By Altimeter’s Jeremiah Owyang, Brian Solis, and Zak Kirchner Findings: Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest consumer facing ads are a bellwether for advertising trends for the remainder of the year. To best understand … Continue readingFive Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements
Last week was a tremendous change, giant marketer P&G announces 1600 layoffs as they reduce jobs in various roles, and instead shifting budget to digital marketing. The CEO, when pressed, indicates a strong focus on digital marketing, citing: “In the digital space, with things like … Continue readingP&G Layoffs Signal Focus on Digital Industry
More jobs are coming in on the Web Strategy job board, see right nav, or see the full listing. In particular, AAA is hiring quite a few community managers, hear from their social strategist, Kim who’s listed below as getting promoted at the firm. Both … Continue readingPeople on the Move in the Social Business Industry, Jan 31, 2012
It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. These folks are critical in the change as companies have moved from … Continue readingA Worldwide Salute to Community Managers
