How technology enables companies to connect with customers
Don’t forget to attend this Complimentary Webinar on Social Media Measurement How to Listen Effectively and Engage in the Conversation this Thursday at 12:30 EST/9:30PST with Glenn Fannick, Product Development Manager at Dow Jones, my client. It’s not often I’m able to do free webinars, … Continue readingSocial Media Measurement Webinar this Thursday
A Widget Case Study Yesterday, I gave a teleconference on Facebook as a ready-made marketing program. I gave a few examples of success, and the audience was hungry for success metrics and numbers. One of the case examples was about rebranding an application/widget in this … Continue readingCase Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community
Congrats to college graduate Andrew Cafourek for getting a job with Outrider. How’d he do it? by creating a professional looking site, being an excellent blogger, posting his resume, and learning how to use the tools to network with others –he demonstrated his web marketing … Continue readingHow Andrew read this blog…and got a job
Congrats to social media author, advisor, speaker and expert Shel Israel to join Fast Company with his co-author to launch the Global Neighborhoods online video show. Shel pioneered much of the thinking of business blogging with the Naked Conversations book (I purchased 65 copies for … Continue readingShel Israel to Fast Company, launches Video Show
It’s easy to get the tools mixed up, but it’s important to know the differences. Quite often (usually by executives) I’m asked the difference between Forums, Blogs, and Social Networks, here’s usually how I explain it (focusing first on usage and benefits rather than technical … Continue readingUnderstanding the difference between Forums, Blogs, and Social Networks
Update: Several have suggested that this announcement is nothing new, (See initial announcement in 2006) and upon further investigation (and a quick email exchange with the Facebook team) confirms this to be right. What’s new is that it’s now easier to do than before. Regardless, … Continue readingWhat Facebook’s Developer Announcement means: How Community can be Portable
Click To Play Which department should take leadership of your corporate web strategy? Earlier this week, I flew out to Vegas to speak on a panel with Alastair Duncan is Chief Executive of MRM, at Intel’s sales and marketing event. I was really impressed by … Continue readingVideo: Alastair Duncan on Corporate Website Leadership (3:30)
Twitter no mo’ Kidder ‘Less you become Litter The time for fun and games is over, Twitter needs to step and be the robust communication platform it’s fans are expecting it to be or users may end up leaving. The cracks are starting to show. … Continue readingTwitter: Time for Maturity
So, you’re going to launch a social media campaign huh? You’ve got all the tools, resources, and processes together, but did you remember to set some goals? I get to meet and talk to many companies that are adopting social media from a variety of … Continue readingWhy Your Social Media Plan should have Success Metrics
A few weeks ago, I revisited The Museum of Technology in downtown San Jose, the ‘blue fruit in an orange box’ (see google street map) building sticks out amid the glass corporate buildings and grand hotels. A great landmark for a city centered in innovation. … Continue readingSilicon Valley Sightings: The Tech Museum of Innovation
