How technology enables companies to connect with customers
A few weeks ago, I asked you all if you’d be interested in providing me feedback about this blog, there was a resounding yes. Since then, I’ve been fortunate to engage the Forrester data team (Jennifer Joseph and Cynthia P) who worked with me to … Continue readingSurvey: Your Feedback Wanted for the Web Strategy Blog
Forrester has asked me to be on point for the social media efforts during tomorrow’s Marketing conference in L.A. (over 800 senior marketers are attending) we’re still in the evaluation process for hiring the community manager, so I’m just filling in. So, starting tomorrow, I’ll … Continue readingWhere to get the Live Updates from the Forrester Marketing Conference
Find me at jowyang on Twitter Many conversations are shifting to Twitter, this post proves it (network with others, by adding those in the comments). Twitter is extensible, and many third-party developers are creating tools around the simple data being exported for a variety of … Continue readingMy Essential Twitter Tools
Although there are many forms of Web Monetization (I’ve listed out nearly 15 forms), the newest iteration of web marketing: widgets, haven’t yet fully cashed in. Widget, Gadgets, Applications, Canvas Pages, Embeds, it goes on and one. One thing is clear, the rate of widgets … Continue readingMany Forms of Widget Monetization
Our research indicates that 2/3rds of US online Youth (ages 12-17) use social networks at least monthly, and 20% of teens use them daily. (Q4, 2007) There’s no indication that I’ve seen that the adoption will decrease as they enter the workforce. David Churbuck (whose … Continue readingThe Variance of Corporate Social Media Policies
If you’re in need of a vacation, take this roller coaster ride with Shel Israel, who’s on a mission to explore social media when it comes to companies, a topic I’m focused on as a researcher. Sea World worked with Kami Huyse to “move the … Continue readingVideo: Sea World’s Social Media Program and Measurement (7:10)
We’re gearing up for next weeks’ Marketing Forum in Los Angeles, with over 800 expected attendees, the company is really excited to deliver great content, facilitate networking, and showcase technology vendors that help solve marketing problems. The speaker lineup is impressive, aside form Forrester analysts … Continue readingGetting ready for next weeks’ Forrester Marketing Forum in L.A.
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read … Continue readingWeekly Digest of the Social Networking Space: April 2, 2008
Note: This is a repost of a previous post I had on my older blog, I’m reposting it as it’s still relevant, and I’m migrating some of my older content to this blog. Left: The “e” from the Exodus logo that formerly used to reside … Continue readingI Remember Exodus
The Web Strategist deals with many internal customers A Web Strategist is an web decision maker, in context of this blog, they are often within large corporations. They have internal customers that range from marketing, product teams, product marketing, support, PR, advertising, IT, and a … Continue readingHow to Deal with Internal Stakeholders
