This was originally posted on Hugh McCloud’s Gaping Void newsletter. Technology has fulfilled many promises from connecting the world, enabling transparency to increase the speed of otherwise slow processes. While we can and should celebrate the benefits of the tech industry, we also need to recognize that the promise of “power to the people” was a false promise. Just a few decades after the birth of the internet, we can see that power is centralized to the very few, harkening back on prior eras – the era of feudalism. What’s feudalism? Dusting off our history books, it was a class-based system that was led by kings who granted land and resources to lords, who in turn ran the castles, who … Continue readingThe Rise of Digital Feudalism; Chances are, You’re a Serf.
Is the technology in your life making you Calm? Or increasing your Anxiety? When you look around at all the beeping and blinking apps and devices, most of the technology in our lives is trying to get and hold our attention. Even media websites and social networks are trying to get your eyeballs for ad-based monetization, even at the detriment of emotionally hooking us as we fight over politics or coo over kitty videos. To best illustrate the dichotomy, here’s a slide from a research project on “Modern Wellness” I’m working on with colleague Jessica Groopman for a client who’s building out new technology and wants to be on the right side of history. It’s based off key points that … Continue readingIs Technology making us Calm — or causing us Anxiety?
Sponsored conversations are happening, yet we insist on it being done right and ethically, that means disclosure and being authentic. This post, which I’m updating frequently, will serve to show there is a long history of sponsorship, the many forms of sponsorship, and an ongoing list of these transactions. I make lists to track what’s happening in my industry, in fact, you can see many of these famous lists on the ‘industry index‘ category. While some are taken aback by companies sponsoring conversations, I’m going to list out many brands and bloggers that are involved, this is clearly not going away. Some of these examples get very gray, it’s hard to tell where the editorial line starts and stops, or … Continue readingA Running List of Sponsored Conversations
Although Controversial, Sponsored Conversations are Here to Stay Sponsored conversations, although controversial, aren’t going away. In fact during recession, they will likely increase. Update: See this growing list of bloggers and brands that have participated in sponsored conversations. Despite the demand that brands desire to reach communities, and bloggers desire to monetize and help their community, it’s important this transaction is done ethically and is sustainable for the long run. People get very emotional about this topic, so before you comment, twitter, or blog about these changes, first read my entire post, then Sean Corcoran’s to get the whole story. How controversial is this topic? very. In fact, I previously highlighted both the opportunities and risks when I twittered and … Continue readingHow To Make Sponsored Conversations Work
Our research indicates that 2/3rds of US online Youth (ages 12-17) use social networks at least monthly, and 20% of teens use them daily. (Q4, 2007) There’s no indication that I’ve seen that the adoption will decrease as they enter the workforce. David Churbuck (whose name I finally got right) is a web strategist at Lenonvo computers, and writes a compelling piece Does Your Company Have a Blogging Policy? This is a question I hear to often from the Fortune 5000 who are toe dipping, or just down right scared of employee blogs. I often defer the conversation a step higher, to discuss how they’ve (hopefully) hired smart people that they trust, and that they are willing and to empower … Continue readingThe Variance of Corporate Social Media Policies